Volkswagen Van: Airport sign

clever concept, bad art direction.
You dont need the guy on the right looking up like that, its too slapstick.
I would have preferred seeing the van as a packshot at the bottom of the press ad, its too forced on the list. No one puts a picture of the van on those lists.

Good idea without art direction.

Its ambient media, not a press ad.

ha ha ha nice ,good idea

hi ,
i too think this is an ambient idea.
but would it have been better if he had one big board ith all thier names and
wore the Volkswagen branding on his back.

that would have been less forced.
what do you guys think?

well i think its a nice idea n rithwickis also right in that way it would have been lukin real

as ambient, this is brilliant.

Why is it all typed? Just have one guy with a big peice of Bristol board and all the names hand-written (get rid of the other guy).

Maybe a line at the bottom that says "Room to spare" or something like that (just to play to the lowest common denominator).

Agreed, good concept, could have better execution

Love the idea. Hate the execution.

I don't wanna be repatative but I guess I'll be...very good idea with a bad execution.

The man also carries the picture of the car he is driving? Makes sense?

Ivan, if this is an ambient maybe you should mention it. People including myself are judging it as an ad.

haha, because u justpassingby so you dont get it as an ambient :)

Good one

It better be an ambient.

Could have done without seeing that.

A little ... obvious don't you think?

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http://www.benpearce.net

Might look better as a print.