Volkswagen Touareg: Boeing

Volkswagen Touareg: Boeing

Smart way to dramatize the power of an SUV. If you have the credits, please comment!

Your rating: None Average: 8.6 (7 votes)

Comments

Nice thought, although I remember VW getting busted for an ad that showed the Toureg pulling a camper that it turned out it couldn't pull.

It's actually real. It did the job at the Top Gear race track. Although it was modified a little so it cheated in a way.

Cool nonetheless.

I like it, but it's better without touareg and logo on the plane..

i second that...tag and logo would have been much better suited elsewhere...maybe top left

yeah logo on the plane is slapping someone and abusing them too...

i agree. the logo is overwriting and didactic. i don't like this ad at all...nothing so special, nor original!!

Why the logo is there? Weird. Didn't make sense to me.

Nice if they really did it but the ad itself is not that great.

http://www.reinhardkrug.de/

Adaddicted's picture

I think its too forced, a bad direction of dramatizing the strength of the car... maybe if the plane wasn't so obvious the ad would have been better... coz the photo looks so real and lost the dramatic sense... and ofcourse this would never happen in reality...
seen better, actually excellent ads for Touareg!

This is ridiculous. VW would have never approved such a wrong idea.
Im pretty sure this is the work of some student who is discovering how to use Photoshop.
I'm not even ranking it.

what makes u guys think this is an ad?
google "touareg+747" will lead to over a million sites that talk about this event
and i surprise that someone suggest the logo to be elsewhere...

ridiculous is the one who did not do homework and comment.

this is an event n was shown on TV. good PR exercise.

nah

itz ok considering SUV.

"We open on an air-port, all of a sudden we see a 747 reversing towards the take off area or we see
the plane picking up the speed almost as if it's going to fly off in reverse...as the camere zooms
out we realise that...the plane is being pushed by a VW Touareg" I think i've seen an ad like that..
probably ten years ago...now about this one...whether it's an ad or not...It has been done before.

Yet another hyperboly on strength, nothing new.

Feels contrived, and not very appropriate.

nice but somebody said that this was done by top gear,so it's was their idea,and the agency
didn't really do this.

purplesimon's picture

Ok, once and for all: this is NOT an ad.

Here's a news story with the same photo on: http://www.askaprice.com/torque-article.asp?article=VW_Touareg_tows_Bo....

It was a PR stunt done at Dunsfold Aerodrome, where the UK television programme Top Gear is filmed.

Who owns the rights to this photo? Or was it from a Royalty Free website?

I can confirm that the news story we ran on our site as mentioned on the post above was an official press release from the Volkswagen Press Office.

The photographs (one of a series of 4) to accompany the story were released copyright free for editorial purposes only.

Regards,

Chris Haycock
Online Marketing Manager
Askaprice.com

its repetaition of range

It's great to watch this...very nice!!!!

the idea's over-exaggerated. but ranker's got issues. so sure of yourself and shit. its depressing. piss the hell off small fry.

picturejockey's picture

"The car comes with a tow bar that can come very handy while at the airport..."

All said and done this drew so much of comments. VW can be happy.
I too agree there's noting new to it. Just anybody's thought.