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The shoulder poke

Agency: 
Published/Aired: 
April 2013
Description: 

The shoulder poke, an action to communicate Volkswagen’s Side Assist’s usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car’s blind spot, we tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.

Advertising Agency: DDB Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín

Comments (14)

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Highest Rated

rrgoto8's picture
rrgoto8
Activity Score 175

Great engagement but surely annoying if youre not in the right mood for a poke

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

fun.

pierrelastname's picture
pierrelastname
Activity Score 2869

LIKE

Sarki's picture
Sarki
Activity Score 34

NIce.

isacis's picture
isacis
Activity Score 3

Cool!

noknoriano's picture
noknoriano
Activity Score 73

Great work.

tinobt's picture
tinobt
Activity Score 15

Nice!

Iratxe's picture
Iratxe
Activity Score 11

Simple! And brilliant!

alausa's picture
alausa
Activity Score 1420

Congrats!

kleenex's picture
kleenex
Activity Score 43434

Nice, but I just want to punch him right in the face..

talkingisfree's picture
talkingisfree
Activity Score 2710

Great!

Fula's picture
Fula
Activity Score 238

Not the same, and this is better in every way.

MattValenzuela's picture
MattValenzuela
Activity Score 214

cool

rrgoto8's picture
rrgoto8
Activity Score 175

Great engagement but surely annoying if youre not in the right mood for a poke

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