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Volkswagen: The shoulder poke

The shoulder poke, an action to communicate Volkswagen’s Side Assist’s usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car’s blind spot, we tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.

Advertising Agency: DDB Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín
Published: April 2013

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14 comments

CrackerJackWorks's picture
CrackerJackWorks
12666 pencils

fun.

pierrelastname's picture
pierrelastname
2869 pencils

LIKE

Sarki's picture
Sarki
34 pencils

NIce.

isacis's picture
isacis
3 pencils

Cool!

noknoriano's picture
noknoriano
69 pencils

Great work.

tinobt's picture
tinobt
15 pencils

Nice!

Iratxe's picture
Iratxe
11 pencils

Simple! And brilliant!

alausa's picture
alausa
1420 pencils

Congrats!

kleenex's picture
kleenex
30841 pencils

Nice, but I just want to punch him right in the face..

talkingisfree's picture
talkingisfree
2599 pencils

Great!

Fula's picture
Fula
231 pencils

Not the same, and this is better in every way.

MattValenzuela's picture
MattValenzuela
198 pencils

cool

rrgoto8's picture
rrgoto8
175 pencils

Great engagement but surely annoying if youre not in the right mood for a poke

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