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Stairs

Agency: 
Published/Aired: 
October 2009

Also From This Campaign (2 items)

Description: 

Check out the site too: http://www.rolighetsteorin.se/en/

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

Comments (40)

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Highest Rated

rohit_bharati's picture
rohit_bharati
Activity Score 75

very good execution

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Awesome idea

Guest's picture
Guest

A truly awsome campaign.

Guest's picture
Guest

Brilliant

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great one!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

matushacker's picture
matushacker
Activity Score 45

WOW!!!

everartz's picture
everartz
Activity Score 7609

clap clap clap clap.... big applause!
thumbs up!!!

| Everartz |

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Funtastic!

varghesekishor's picture
varghesekishor
Activity Score 2

It was done in 2008 by Creativeland Asia as part of 'Fit Not Fat' - the anti-obesity campaign. Any way it's a better execution. You can watch the Fit Not Fat video at http://www.youtube.com/watch?v=W_XaIyQ7a-0

Guest's picture
Guest

Thats just put up on youtube.

Guest's picture
Guest

Great! lovet it

Guest's picture
Guest

Love this whole camaign.

Guest's picture
Guest

Bet it took more energy to power the stairs then the escalator....

Juan Cabral's picture
Juan Cabral
Activity Score 709

Yeah! Finally a 10!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Love this camaign!

bompa's picture
bompa
Activity Score 318

Thumbs up. Just Great

Guest's picture
Guest

One word for this. Genius.

Guest's picture
Guest

I just love this campaign and its different pieces. Pesonally i think the bin is the best!

Guest's picture
Guest

fun, but what does it say about the product?

Guest's picture
Guest

Wow wow and wow. Great execuation, but what a massive idea for a huge client. Its just such a wonderful insight. Can't wait for more to come.

Guest's picture
Guest

Bravo!!!!

Guest's picture
Guest

brillant

Blueprint's picture
Blueprint
Activity Score 94

this is hot

Guest's picture
Guest

I love the fact that they does experiments on behaviour. I heard of this camaign from five or six friens before i saw it myself. Its becoming a movement. Love the bin the most i think and looking forward to the next one!

Guest's picture
Guest

I love the name of the planner!

Guest's picture
Guest

total genius. Have fun, save the world. Who would argue with that?

Guest's picture
Guest

This camaign is huge!

Guest's picture
Guest

just gets bigger and bigger! can't wait for the new film!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Excellent. Unique. Great. and on..

pam_zor's picture
pam_zor
Activity Score 22

fantastic

Guest's picture
Guest

and the most important it's viral!

Zuluzebracrossing's picture
Zuluzebracrossing
Activity Score 16

Overrated but still good idea.

Guest's picture
Guest

Really smart campaign!

Guest's picture
Guest

thats great.

Check the new project on youtube - Instrumentube

www.youtube.com/instrumentube

Guest's picture
Guest

Supperrbbb!!!! :)

Guest's picture
Guest

supperbbbb!!!!

chandrajeet.thampurankandy's picture
chandrajeet.tha...
Activity Score 4

Supperrbbb!!!

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

2 thumbs up !

tanvir

steven zhong's picture
steven zhong
Activity Score 5

Can not download.why?Crying

ija4ok's picture
ija4ok
Activity Score 118

Suppeerrr!

rohit_bharati's picture
rohit_bharati
Activity Score 75

very good execution

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