17 comments

jungleraven's picture
jungleraven
291 pencils

do u really need those panels in various colors...i wud hv done tht on a transparent sheet
wth just (black or white)scratch n all.tht wud skip th unnecessary job of colour match...well thtz jst a point...

ivan's picture
ivan

I agree. It can be done with just two spot colors. It would even work better as the color of the car would be matched perfectly.

This is a really good idea.

Ivan Raszl, admin of AotW

pieter's picture
pieter
216 pencils

great idea. just not very original >> http://adsoftheworld.com/media/ambient/hosanna_qmi_scratch

Zed's picture
Zed
178 pencils

I don't think it would work for me. It would just make me angry seeing it, and that smile on my face, would not show up for a long time after i have already panicked :-/

jonathanrioux's picture
jonathanrioux
86 pencils

It is an ad about another ad. It would have worked better on TV. As much reading as in the 70's too.

backinfivemins's picture
backinfivemins
19 pencils

Very bad. Could be done in two colors and basically could be done by a bicycle. No need of any tough Polo to leave those marks.
And btw, "small but strong" and still not that driver friendly if you just bang it anywhere. Very bad awareness.
If it worked in the original work for Hosanna, definitely doesn't here.

Oz's picture
Oz
60 pencils

Agree with backin.... And btw what's the matter with Italians? All the major networks seem to have very poor standards over there. How's that?

wgeddes's picture
wgeddes
298 pencils

Well, despite your negative comments it ended up doing its job.
-
http://www.freerangerobot.com

Yokel's picture
Yokel
604 pencils

... and what was its job?

Was this to convince people who already have a new, bigger, more expensive car like that SUV at the top, that they ought to go and buy a Polo?
Or was this directed not at the car owners, but passersby? Because then I'm not sure they'd even notice ...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

mmmmmmmm can't decide about this one.

I love the way the media has been used, but as for the message and the reaction it would potentially incuur, it could backfire for some drivers.

BUGGERS

Disco Munky's picture
Disco Munky
3900 pencils

The blind rage and swearing that would surley occur upon seeing this would far outweigh the "joke"

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Doin' it for the points

AndresBotero's picture
AndresBotero
78 pencils

jajaja, acerca de el cuestionamiento que hacen muchos...
hasta ahora no he visto el primer iman transparente..... alguien sabe si existe?
para hacerlo transparente tendria que ser autoadhesivo y personalmente no me gustaria tener que quitar un sticker de este tamaño que alguien pego en mi carro...
Creo que como recordacion de marca es EXCELENTE!

"Colombia es Pasion"

Mantufayo's picture
Mantufayo
580 pencils

Andrés, no has leido bien, son paneles magnéticos del color del coche

LisAD's picture
LisAD
446 pencils

I think I like this one. if put on large vehicles it could sell a family its second car (the one their wife or teenage daughter would drive). no... forget it; it's working anyway! :D

cesarsepulveda's picture
cesarsepulveda
62 pencils

Brilliant idea... but, done before!

Rog's picture
Rog
6094 pencils

That's better, Italy.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

Gimme a D Gimme a O Gimme a N you know what else...Sony explode etc...

There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.

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