Volkswagen Polo: Magnetic crash
Polo. Tough.
Advertising Agency: DDB, Milan, Italy
Creative Director/Copywriter: Vicky Gitto
Art Director: Francesco Guerrera
Published: January 2007
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright WebMediaBrands Inc. All rights reserved.
17 comments
do u really need those panels in various colors...i wud hv done tht on a transparent sheet
wth just (black or white)scratch n all.tht wud skip th unnecessary job of colour match...well thtz jst a point...
I agree. It can be done with just two spot colors. It would even work better as the color of the car would be matched perfectly.
This is a really good idea.
Ivan Raszl, admin of AotW
great idea. just not very original >> http://adsoftheworld.com/media/ambient/hosanna_qmi_scratch
I don't think it would work for me. It would just make me angry seeing it, and that smile on my face, would not show up for a long time after i have already panicked :-/
It is an ad about another ad. It would have worked better on TV. As much reading as in the 70's too.
Very bad. Could be done in two colors and basically could be done by a bicycle. No need of any tough Polo to leave those marks.
And btw, "small but strong" and still not that driver friendly if you just bang it anywhere. Very bad awareness.
If it worked in the original work for Hosanna, definitely doesn't here.
Agree with backin.... And btw what's the matter with Italians? All the major networks seem to have very poor standards over there. How's that?
Well, despite your negative comments it ended up doing its job.
-
http://www.freerangerobot.com
... and what was its job?
Was this to convince people who already have a new, bigger, more expensive car like that SUV at the top, that they ought to go and buy a Polo?
Or was this directed not at the car owners, but passersby? Because then I'm not sure they'd even notice ...
mmmmmmmm can't decide about this one.
I love the way the media has been used, but as for the message and the reaction it would potentially incuur, it could backfire for some drivers.
BUGGERS
www.aaasmith.blogspot.com
The blind rage and swearing that would surley occur upon seeing this would far outweigh the "joke"
.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana
Doin' it for the points
jajaja, acerca de el cuestionamiento que hacen muchos...
hasta ahora no he visto el primer iman transparente..... alguien sabe si existe?
para hacerlo transparente tendria que ser autoadhesivo y personalmente no me gustaria tener que quitar un sticker de este tamaño que alguien pego en mi carro...
Creo que como recordacion de marca es EXCELENTE!
"Colombia es Pasion"
Andrés, no has leido bien, son paneles magnéticos del color del coche
I think I like this one. if put on large vehicles it could sell a family its second car (the one their wife or teenage daughter would drive). no... forget it; it's working anyway! :D
Brilliant idea... but, done before!
That's better, Italy.
>>>> That's not an ad. THIS is an ad.
Gimme a D Gimme a O Gimme a N you know what else...Sony explode etc...
There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.