Parking Attendant. Taking a break, thanks to the New Golf with Park Assist. For the love of the drive. New Golf.
Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director / Photographer: Matthew Pullen
Copywriter: Craig Ross
Released: May 2009
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10 Comments
lovely. Definitely for the 'books' next year.
Parking attendants don't park cars. Fail.
just doesn't do it for me.
it's okay.
Not brilliant, but okay
Funny, but it works
Inspiration exists, but it has to find us working
"last House on the left" I would not woant to have that movie assoziated with any product i'm trying to sell xD
but anyway, good economic idea
Good idea. Not a huge fan of the design/typography.
well...good campaign
tanvir
i don trust in the park attendant drinking a beer, drive drunk. jajajaja, nice idea.
this one needs a bit of cultural background for the non-south africans:
parking attendants, better known as "car guards" are ubiquitous in south africa (providing a means of income for the all-too-many unemployed) and there few places to park where one will not find one (or more) who will make a great show of guiding you into a space with much pointless and sometimes counter-productive gesticulation and whistling. they tend to be persistent to the point of annoyance - in order to ensure they receive a tip when you return to your vehicle. they often wear yellow or orange reflective bibs as used in this campaign.
given this context, this viral campaign is cleverly devised and very humourous...