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Volkswagen: Open top
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Art Director: Tim Green
Copywriter: Tim Cairns
Designer: Jay Young
Photographer: George Scott
Account Manager: Matt Delahunty
Retouching: Cream / Dennis Monk
Released: March 2007
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Comments
Already done before as promotion for Mercedes. Nonetheless a nice idea.
You get these three and when you buy the car, your get 10 more. Hurry offer valid till stock lasts.
http://www.navinharish.org
Not bad.
However, I guarantee you no one is so pathetic or stupid, that they'd actually stick a poster to the roof of their car. And if they did, it hardly simulates a convertable any more than sticking a photo of a window on your wall would simulate a view. Perhaps the creatives might stick a picture of a brain on the side of their heads to get the feel of what it's like to have a good idea?
Impressive stats on test drives. Just goes to show, people respond to dumb ideas as well as good ones.
You´re absolutely right, people do respond to dumb ideas. That´s why I think most people here are too harsh about some ads. Some may not be gold lion material, but certainly would be very effective. And THAT´s what matters.
You´re absolutely right, people do respond to dumb ideas. That´s why I think most people here are too harsh about some ads. Some may not be gold lion material, but certainly would be very effective. And THAT´s what matters.
".. stick a picture of a brain on the side of their heads .."
thats hilarious. cheers
it will put a smile on somebody's face just to receive a gift at first, then when they open it and read the msg and see the visual, even if they didn't stick it to the roof, they will consider test driving the car if interested,
at least they will know about the new car.. so not bad for me..
cheerz!
No one will stick this into his car. Would be extremely nice as promotion in taxis.
oh yeah, perfect, people using taxis might need to buy a car at some point.. good thinking (have heart) ; )
Yeah i guess its all been done before, even the taxi interior roof was done out of Sth Africa. There was actually a cool print campaign for the same idea also. Think it was in that book..sorry Ivan i won't mention La$#$% Arc%$@e.
All ads here have been done before, what's the point of posting these ads? instead of looking into the bright side i believe that nobody can create a perfect ad, it is always been a cliche, "This has been done before" syndrome. i dont know, im new in this website and i havent read guidelines whatsover, hope someday someboday will create a telekinetic ad, that will blow everyone's mind.
Cool. Nice promo.
Same idea at Cannes, 2 years ago for peugeot cabriolet. Short List in Media. Sorry.
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