Comments (15)

Log in or register to post comments
john.lighttern's picture
Activity Score 216

Dont know if it is award winning, but the client must be very satisfied. Low budget, high results I can bet.

JazzR's picture
Activity Score 5

Sounds cool !.....but personally I won't pay attention to the bank note I get.... so maybe someone like me would have missed the message.

and is it legal to do so?

anyways... I like the idea.

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Hmmm, I don't know if it's legal but, if it is not, it's cool and really simple.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Wow, this will win Cannes.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Done. Promotional trick for clothe's store, circa 1997

art.vs.commerce's picture
Activity Score 566

great but is it legal to deface currency?

Guest's picture

it is as long as you dont manipulate it to show more value than it has or aslong as you leave the currency intact.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Refreshing to see, but I wonder how many people will actually see it, and how expensive it is to 'print' this on money.

Pretty "brave" thought ;p

dsklan's picture
Activity Score 1926

if it comes to ddb ambient, i like the results other agency is more self confident;)

Gistroff's picture
Activity Score 13

It's pretty cool. Especially when you see that different routes are printed on different notes.

Guest's picture

i´d say they did it with a handful of bank notes just for award documentation. otherwise they would have got in trouble with law. imagine everyone would use this media and all money gets messed up with advertisements ...

Jumo's picture
Activity Score 592

Art Director FP7 Morocco

rolling.stone's picture
Activity Score 2741

Link you have given is far better

this was done by TBWA

This was one of the most-awarded campaigns at the 2009 International Cannes Lion Festival, winning a Grand Prix in Outdoor and a slue of Gold and Silver in other categories.


~ Quite obviously, I have gathered no moss ! ~

PogoLogo's picture
Activity Score 10

Even if everyone doesn't notice, can you imagine how many hands a banknote passes through in it's lifetime?! Even if it is illegal, it'll only bring more coverage and publicity, which is the role of good ambient work - Job well done!

lucdesaulniers's picture
Activity Score 1145

It is illegal to deface legal bank notes. Rogue advertising.