Volkswagen: Note

Advertising Agency: DDB Berlin, Germany

October 2009


john.lighttern's picture
216 pencils

Dont know if it is award winning, but the client must be very satisfied. Low budget, high results I can bet.

JazzR's picture
5 pencils

Sounds cool !.....but personally I won't pay attention to the bank note I get.... so maybe someone like me would have missed the message.

and is it legal to do so?

anyways... I like the idea.

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Hmmm, I don't know if it's legal but, if it is not, it's cool and really simple.

Juan Cabral's picture
Juan Cabral
709 pencils

Wow, this will win Cannes.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Done. Promotional trick for clothe's store, circa 1997

art.vs.commerce's picture
566 pencils

great but is it legal to deface currency?

Guest's picture

it is as long as you dont manipulate it to show more value than it has or aslong as you leave the currency intact.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Refreshing to see, but I wonder how many people will actually see it, and how expensive it is to 'print' this on money.

Pretty "brave" thought ;p

dsklan's picture
1926 pencils

if it comes to ddb ambient, i like the results other agency is more self confident;)

Gistroff's picture
13 pencils

It's pretty cool. Especially when you see that different routes are printed on different notes.

Guest's picture

i´d say they did it with a handful of bank notes just for award documentation. otherwise they would have got in trouble with law. imagine everyone would use this media and all money gets messed up with advertisements ...

Jumo's picture
592 pencils

Art Director FP7 Morocco

rolling.stone's picture
2740 pencils

Link you have given is far better

this was done by TBWA

This was one of the most-awarded campaigns at the 2009 International Cannes Lion Festival, winning a Grand Prix in Outdoor and a slue of Gold and Silver in other categories.


~ Quite obviously, I have gathered no moss ! ~

PogoLogo's picture
10 pencils

Even if everyone doesn't notice, can you imagine how many hands a banknote passes through in it's lifetime?! Even if it is illegal, it'll only bring more coverage and publicity, which is the role of good ambient work - Job well done!

lucdesaulniers's picture
1145 pencils

It is illegal to deface legal bank notes. Rogue advertising.

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