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Volkswagen Golf R: Prickle mailing
Advertising Agency: DDB Germany / Tribal DDB Hamburg
Creative Directors: Martin Drust, Friedrich von Zitzewitz
Art Director: Andrea Schlaffer
Copywriter: Angela Gillmann
MS: Niklas Feuerle
Consulting: Nadja Saländer
Production: Claudio Colussi
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Comments
I´m not a mailing expert but I would throw this immediately into the garbage.
Have you ever try this thing on your head? It is amazing. I would keep it for sure! Good work!
with a comment like that, it's evident you're not a DM expert. so keep your trap shut. this is an excellent piece of communication.
haha funny :) i want golf to send me one ! :D
I can feel it
I reall like the idea, And definitely wouldn't dispose it. It sure does arouse curiosity.
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It comes just like that!
not so good...
Please help me out here - what is a goose bump?
Seems like an expensive solution. How do you target who gets this in the mail? This has a VERY loose connection between the product and the DM messaging. How many other products/services can someone tie to this "tingly" feeling? And go...
Yep. I'd keep it.
layered
CAN I GET ONE TOO, PLEASEEEEE?....
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