Volkswagen Golf R: G-Force

With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin


Sushi lover's picture
Sushi lover
907 pencils

Love it! Just the text on the T-Shirt I think could be bigger. But I love the idea!

Dream needs to be big!

morse's picture
16547 pencils

Really good, but I'm glad I don't have to see it in real life.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
29870 pencils

Yeah, that's the thing, isn't it? Pretty darn gross. Decent idea though.


"I love some things, and don't love some other things."

Jackbr's picture
1475 pencils

Nice, nice, nice.


Ron Burgundy's picture
Ron Burgundy
1636 pencils


ace85le's picture
3939 pencils

I think it's funny and edgy. But it would be much better if you have a whole group of people wearing the same thing. That would definitely be very Improv Everywhere.


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Troll's picture
637 pencils

That's pretty cool.

dsklan's picture
1927 pencils

fake, and not even a good one...

Nike Diesel's picture
Nike Diesel
13389 pencils

I kinda like the idea, in some way. Execution fails IMO.
And people wearing this thing will look like freaks or look like someone with some sort of a disorder.

studioblossoms's picture
93 pencils

LOL @NikeDiesel
Agree to ace85le...lookwise it is gross but it hardly matters if it drives the idea to the TA

mas.minhthu's picture
52 pencils

Only the first man did a good job because his eyebrows looks epic and his hair shape gave him a plus too. The idea was nice, but only the mouth will not work well. I think it needs a combination of expressions on the face, eyebrows, hair style (use gel to pull them all to the back) and of course the creative MOUTH piece to execute this idea more successfully.

I got nothing but a mind and a smile

Bruno Libano's picture
Bruno Libano
5 pencils

Fine concept. love it.

toshmr's picture
129 pencils

people will look at the people's faces, and not read the shirt. the message won't be easily communicated

Limia From Hell's picture
Limia From Hell
66 pencils

jajajaja awesome. cool idea

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