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40 comments

Guest's picture
Guest

Really, really nice!

scampolice's picture
scampolice
86 pencils

Chop the head of the double-headed snake.

Kay's picture
Kay
161 pencils

Good Job DDB! Gold for this 1!

The Brief's picture
The Brief

Really love it! Perfect 10/10!

marcello's picture
marcello

uhmmm... i wouldn't absolutely get it weren't it for the explanation.

M

Guest's picture
Guest

Done for long time by HP or Epson Printer P.O.P.

puppiepoppy's picture
puppiepoppy
1636 pencils

Super old idea! Done many times. For example, Nivea in China has done a bust shelter execution of 'immediate improvement' after using their Nivea product. It looks horrible....so was this. Don't get the idea at all. Furthermore, who wants to go to Singapore!

Another People's picture
Another People
107 pencils

Me want to go to Singapore!

The Nivea China ad looks horrible but this looks good!

itch's picture
itch
806 pencils

good try. nice thought of medium. but anyhow, the idea doesn't seem too convincing for the product..

* it's not how good you are. it's how good you want it to be *

:-Darko's picture
:-Darko

The concept are from Croatian designer Boris Ljubicic who was awarded for this many times...check out the link:

http://en.red-dot.org/562+M527cb982b39.html

aix's picture
aix
49 pencils

Excellent job for Boris Ljubicic! Same to DDB! Very clever, relevant. Great work guys! I liked it very much. Good use of medium! Really like it!

Ten's picture
Ten

Is it Boris Ljubicic is the founder of create this medium????

anyway...this is brilliant!!! i love it! good use of the medium! It's amazing how creative these people are to have this great idea!

ad crazy's picture
ad crazy

Sorry Boris Ljubicic, strongbone(the idiot below) said you are the copycat too!

Another People's picture
Another People
107 pencils

Very nice concept! Two Thumbs up! Well done DDB!

Creative Nuts's picture
Creative Nuts

Awesome! Its simple, to the point. wonderful!

Mini Mini's picture
Mini Mini

Excellent! Nice thinking and direct to the target!

Luyanda's picture
Luyanda

AWESOME!!!!!!!

Clever bastards's picture
Clever bastards

Clever bastards! :) i'm so envy! great piece of advertising.
Perfectly simple, wish I'd of that! love it!

Kevin.S's picture
Kevin.S

This is really really refreshing! now thats what i call a goood idea! very very nice! :)

Justay's picture
Justay

Stunning effect. Brilliant! Brilliant! Cool heavy thinking. awesome use of the medium.

Liyeen's picture
Liyeen

hehehe...i loved it! the idea works for sure.. This is what i call: The Winning idea! respect!

Kee's picture
Kee

Powerful..../clap! its amazing to see ideas like these, seriously!
A work that deserve salutes! To DDB Malaysia and Volkswagen!

Maxwedge's picture
Maxwedge
558 pencils

Horrorshow concept, but agree it needs explanation. Very suitable for an airline or travel ad.

chinaski's picture
chinaski
949 pencils

mözafeckin gud!

candicec's picture
candicec

outstanding! Best ad for Volkswagen!

Guest's picture
Guest

it so Fxxking good! damn envy...

fractalrene's picture
fractalrene
1506 pencils

Cool, nice thinking.

mad hatter's picture
mad hatter

the exact same thing was done in Dubai recently but for a bank... i think it was United bank money transfer or something

ad crazy's picture
ad crazy

Two solid tumbs up!! This is one of the most great VW work i hav see!

AliceL's picture
AliceL

This is one of my favourite print! Incredible work!

Sook's picture
Sook

This is cool! I like it a lot. It nicely demontrates the product benefit.

Xiao's picture
Xiao

This definitely will be one of my favourite VW ads!

Juat's picture
Juat

This is not call copy, moroon! Its only using the same medium. Every one can use this medium. Boris Ljubicic also using it and he win an awards too! I personally like the VW medium concept! Smart way to tell the product benefit!

Lena's picture
Lena

I agree with you, Juat. Its a same medium but different idea apply on different concept.
I like the VW ad, clever use for the medium!

ad crazy's picture
ad crazy

Sorry Boris Ljubicic, strongbone said you are the copycat too!

weay's picture
weay

The Volkswagen ad is much better! well done!

Y.C.S's picture
Y.C.S

I believe this can win an awards! Well done guys!

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

Wow! cool idea. Well, for those who needed the explanation to understand it, it's bcos u can't see it at real live. So that's why they posted the explanation for u. Great job guys!

youngilvy's picture
youngilvy
138 pencils

simple but strong

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