Volkswagen Eos: Shadow

Volkswagen Eos: Shadow

Advertising Agency: DDB Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Heiko Freyland, Raphael Milczarek
Copywriters: Felix Lemcke, Jan Propach
Art Directors: Fabian Kirner, Michael Kittel

Your rating: None Average: 9.2 (93 votes)

Comments

LeeHarvey's picture
Submitted by LeeHarvey on Mon, 2007-10-22 06:40.

Now that's a cool and clever idea! I bet the following comments will be 'done a thousand times' and so, but I haven't seen it before. A truly clever idea for a convertible. Nice touch, the logo with the shadow... Kudos!

Submitted by federika on Mon, 2007-10-22 10:00.

cool

Submitted by me myself and irene on Mon, 2007-10-22 10:31.

sooooo cool!!! very good idea. How come nobody thought of it before, so simple!!
kudos.

Submitted by salamandos on Mon, 2007-10-22 10:45.

nice try

Submitted by pneuburg on Mon, 2007-10-22 12:50.

Great!

Submitted by sparkvisual on Mon, 2007-10-22 13:40.

Like it!

Submitted by 1983 on Mon, 2007-10-22 14:24.

awesome

Submitted by GillSans on Mon, 2007-10-22 14:46.

:)
made me laugh
very smart
..............
make it work

Néstor's picture
Submitted by Néstor on Mon, 2007-10-22 16:34.

looks like photoshop!!!!

gmint7's picture
Submitted by gmint7 on Mon, 2007-10-22 16:53.

:::J:::

mc donalds sun clock

i wonder is the shadow really that sharp
but. this is better and original

Submitted by carl8cho on Tue, 2007-10-23 23:54.

the sun clock isnt really relevant at all to mcdonalds but this one is to the convertible...brilliant

Submitted by turboricua on Mon, 2007-10-22 18:16.

really nice.

dynatop's picture
Submitted by dynatop on Mon, 2007-10-22 20:26.

great! but the poster cost 2000 euro?

shouldn't they turn the direction 180 degree?

picturejockey's picture
Submitted by picturejockey on Mon, 2007-10-22 23:53.

Very cool indeed

http://www.navinharish.org

gienel's picture
Submitted by gienel on Tue, 2007-10-23 01:51.

amazingly SMART AD GREAT WORK

(my Life Is Design & Design Is my LIFE)

Submitted by ivancapo on Tue, 2007-10-23 09:01.

Smart. I like it

Submitted by chriscoast on Mon, 2008-01-07 10:58.

I'm sorry, but I think this one is photoshoped. There should not be aby round shapes as in the logo or the letter "a" or "o".
It can't stand in the air.

**!BULLSEYE!**

Submitted by Wordnerd on Mon, 2008-01-07 12:22.

Guess they invested 2000 euros in a transparent poster to avoid a crappy look ;)

Submitted by Fabian Kirner on Sat, 2008-02-09 09:24.

Imagine a plate, white plastic window. And then imagine some kind of black plastic tape. And then start thinking...

Got it???

Great, Dude. You´re it!

PS: Wanna see the making-of movie?

cooldepp's picture
Submitted by cooldepp on Tue, 2008-09-30 03:33.

Very cool indeed

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