Volkswagen Eos: Shadow

Advertising Agency: DDB Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Heiko Freyland, Raphael Milczarek
Copywriters: Felix Lemcke, Jan Propach
Art Directors: Fabian Kirner, Michael Kittel

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20 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Now that's a cool and clever idea! I bet the following comments will be 'done a thousand times' and so, but I haven't seen it before. A truly clever idea for a convertible. Nice touch, the logo with the shadow... Kudos!

federika's picture
federika
50 pencils

cool

adrianapr's picture
adrianapr
1238 pencils

sooooo cool!!! very good idea. How come nobody thought of it before, so simple!!
kudos.

salamandos's picture
salamandos
1947 pencils

nice try

pneuburg's picture
pneuburg
251 pencils

Great!

pjn

sparkvisual's picture
sparkvisual
56 pencils

Like it!

1983's picture
1983
148 pencils

awesome

GillSans's picture
GillSans
84 pencils

:)
made me laugh
very smart
..............
make it work

Néstor's picture
Néstor
126 pencils

looks like photoshop!!!!

ZappingLatam.com

gmint7's picture
gmint7
2685 pencils

:::J:::

mc donalds sun clock

i wonder is the shadow really that sharp
but. this is better and original

:::J:::

harleq's picture
harleq
14 pencils

the sun clock isnt really relevant at all to mcdonalds but this one is to the convertible...brilliant

turboricua's picture
turboricua
8 pencils

really nice.

dynatop's picture
dynatop
212 pencils

great! but the poster cost 2000 euro?

shouldn't they turn the direction 180 degree?

picturejockey's picture
picturejockey
658 pencils

Very cool indeed

http://www.navinharish.org

gienel's picture
gienel
339 pencils

amazingly SMART AD GREAT WORK

ivancapo's picture
ivancapo
88 pencils

Smart. I like it

chriscoast's picture
chriscoast
77 pencils

I'm sorry, but I think this one is photoshoped. There should not be aby round shapes as in the logo or the letter "a" or "o".
It can't stand in the air.

Wordnerd's picture
Wordnerd
6662 pencils

Guess they invested 2000 euros in a transparent poster to avoid a crappy look ;)

Fabian Kirner's picture
Fabian Kirner
270 pencils

Imagine a plate, white plastic window. And then imagine some kind of black plastic tape. And then start thinking...

Got it???

Great, Dude. You´re it!

PS: Wanna see the making-of movie?

cooldepp's picture
cooldepp
314 pencils

Very cool indeed

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