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Volkswagen BlueMotion: Trash bin

Your rating: None Average: 8.9 (81 votes)

Check out the site too: http://www.rolighetsteorin.se/en/

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

Comments

headoffice Communication's picture 46 pencils
headoffice Communication | Mon, 2009-10-12 04:17

I like it. Curiosity drive for keeping clean,individual discovery make it more exciting....:) very claver idea.

mikeelrapido's picture 859 pencils
mikeelrapido | Mon, 2009-10-12 04:19

Great idea!

<--------SexInAds-------->
http://sexinads.tumblr.com

Copydog's picture 113 pencils
Copydog | Mon, 2009-10-12 04:53

10 years ago I have seen and used similar trash bins in one amusement park in Nederland There were big green frogs as thrash bins. When u put the trash in it, it sort of suck it in and burped afterwards. Nevertheless this is an OK idea for the mindset of clean living and driving.

everartz's picture 5352 pencils
everartz | Mon, 2009-10-12 05:03
9

very nice but the piano stairs one was hell of an idea!! XD

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture
Guest | Mon, 2009-10-12 05:16
10

superb stuff

Juan Cabral's picture 719 pencils
Juan Cabral | Mon, 2009-10-12 10:00
10

Congratulations for the awesome work, DDB!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

bknowlden's picture 3435 pencils
bknowlden | Mon, 2009-10-12 10:38

wow, this should be huge in next year's shows...

--
brandon

www.brandonknowlden.com

Guest's picture
Guest | Mon, 2009-10-12 13:48
10

Sensational work DDB Stockholm! What a massive idea. Love the site too.

Guest's picture
Guest | Mon, 2009-10-12 14:44
10

Again, what a massive idea. Such a beautiful insight. This is so much more than advertising. Its a way of thinking. for all of us.

Hobbit's picture 14 pencils
Hobbit | Mon, 2009-10-12 15:38
9

i like to see that people pick up the trashes around and bin in again.
really cool idea!

Guest's picture
Guest | Tue, 2009-10-13 09:19
10

Love this! i love the whole campaign... maybe this one the most. Im defenately gona compete in the fun theory awards!!

www.andreaafeltra.com's picture 91 pencils
www.andreaafeltra.com | Tue, 2009-10-13 15:08
10

Great campaign.

Guest's picture
Guest | Tue, 2009-10-13 15:54
10

World class. This deserves every accoloade, just so the theory gets publicity. The more who do this, the better the world will be. I love VW for being so brave and taking a position. Again, world class.

Guest's picture
Guest | Sun, 2009-10-18 09:29
10

this is huge! everybody is talking about it at work!

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