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Volkswagen BlueMotion: Trash bin

Check out the site too: http://www.rolighetsteorin.se/en/

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

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14 comments

headoffice Communication's picture
headoffice Comm...
174 pencils

I like it. Curiosity drive for keeping clean,individual discovery make it more exciting....:) very claver idea.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea!

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Copydog's picture
Copydog
129 pencils

10 years ago I have seen and used similar trash bins in one amusement park in Nederland There were big green frogs as thrash bins. When u put the trash in it, it sort of suck it in and burped afterwards. Nevertheless this is an OK idea for the mindset of clean living and driving.

everartz's picture
everartz
7613 pencils

very nice but the piano stairs one was hell of an idea!! XD

| Everartz |

Guest's picture
Guest

superb stuff

Juan Cabral's picture
Juan Cabral
709 pencils

Congratulations for the awesome work, DDB!

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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

bknowlden's picture
bknowlden
3647 pencils

wow, this should be huge in next year's shows...

Guest's picture
Guest

Sensational work DDB Stockholm! What a massive idea. Love the site too.

Guest's picture
Guest

Again, what a massive idea. Such a beautiful insight. This is so much more than advertising. Its a way of thinking. for all of us.

Hobbit's picture
Hobbit
36 pencils

i like to see that people pick up the trashes around and bin in again.
really cool idea!

Guest's picture
Guest

Love this! i love the whole campaign... maybe this one the most. Im defenately gona compete in the fun theory awards!!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Great campaign.

Guest's picture
Guest

World class. This deserves every accoloade, just so the theory gets publicity. The more who do this, the better the world will be. I love VW for being so brave and taking a position. Again, world class.

Guest's picture
Guest

this is huge! everybody is talking about it at work!

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