Volkswagen BlueMotion: Stairs
Check out the site too: http://www.rolighetsteorin.se/en/
Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth
40 comments
Awesome idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
A truly awsome campaign.
Brilliant
Great one!
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WOW!!!
clap clap clap clap.... big applause!
thumbs up!!!
| Everartz |
Funtastic!
It was done in 2008 by Creativeland Asia as part of 'Fit Not Fat' - the anti-obesity campaign. Any way it's a better execution. You can watch the Fit Not Fat video at http://www.youtube.com/watch?v=W_XaIyQ7a-0
Thats just put up on youtube.
Great! lovet it
Love this whole camaign.
Bet it took more energy to power the stairs then the escalator....
Yeah! Finally a 10!
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Love this camaign!
Thumbs up. Just Great
One word for this. Genius.
I just love this campaign and its different pieces. Pesonally i think the bin is the best!
fun, but what does it say about the product?
Wow wow and wow. Great execuation, but what a massive idea for a huge client. Its just such a wonderful insight. Can't wait for more to come.
Bravo!!!!
brillant
this is hot
I love the fact that they does experiments on behaviour. I heard of this camaign from five or six friens before i saw it myself. Its becoming a movement. Love the bin the most i think and looking forward to the next one!
I love the name of the planner!
total genius. Have fun, save the world. Who would argue with that?
This camaign is huge!
just gets bigger and bigger! can't wait for the new film!
Excellent. Unique. Great. and on..
fantastic
and the most important it's viral!
Overrated but still good idea.
Really smart campaign!
thats great.
Check the new project on youtube - Instrumentube
www.youtube.com/instrumentube
Supperrbbb!!!! :)
supperbbbb!!!!
Supperrbbb!!!
2 thumbs up !
tanvir
Can not download.why？Crying
Suppeerrr!
very good execution