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Volkswagen BlueMotion: Stairs

Your rating: None Average: 8.3 (82 votes)

Check out the site too: http://www.rolighetsteorin.se/en/

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

Comments

alexander_bickov's picture 1638 pencils
alexander_bickov | Mon, 2009-10-12 03:46

Awesome idea

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture
Guest | Mon, 2009-10-12 04:02
10

A truly awsome campaign.

Guest's picture
Guest | Mon, 2009-10-12 04:08

Brilliant

mikeelrapido's picture 859 pencils
mikeelrapido | Mon, 2009-10-12 04:19

Great one!

<--------SexInAds-------->
http://sexinads.tumblr.com

matushacker's picture 42 pencils
matushacker | Mon, 2009-10-12 04:43

WOW!!!

everartz's picture 5352 pencils
everartz | Mon, 2009-10-12 05:01
10

clap clap clap clap.... big applause!
thumbs up!!!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

LeeHarvey's picture 1798 pencils
LeeHarvey | Mon, 2009-10-12 05:14
10

Funtastic!

varghesekishor's picture 2 pencils
varghesekishor | Mon, 2009-10-12 08:14

It was done in 2008 by Creativeland Asia as part of 'Fit Not Fat' - the anti-obesity campaign. Any way it's a better execution. You can watch the Fit Not Fat video at http://www.youtube.com/watch?v=W_XaIyQ7a-0

Guest's picture
Guest | Mon, 2009-10-12 11:34

Thats just put up on youtube.

Guest's picture
Guest | Mon, 2009-10-12 08:36
10

Great! lovet it

Guest's picture
Guest | Mon, 2009-10-12 08:37
10

Love this whole camaign.

Guest's picture
Guest | Mon, 2009-10-12 09:53

Bet it took more energy to power the stairs then the escalator....

Juan Cabral's picture 719 pencils
Juan Cabral | Mon, 2009-10-12 09:56
10

Yeah! Finally a 10!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest | Mon, 2009-10-12 11:03
10

Love this camaign!

bompa's picture 304 pencils
bompa | Mon, 2009-10-12 12:36

Thumbs up. Just Great

Guest's picture
Guest | Mon, 2009-10-12 12:40
10

One word for this. Genius.

Guest's picture
Guest | Mon, 2009-10-12 12:53
10

I just love this campaign and its different pieces. Pesonally i think the bin is the best!

Guest's picture
Guest | Mon, 2009-10-12 14:24

fun, but what does it say about the product?

Guest's picture
Guest | Mon, 2009-10-12 14:43

Wow wow and wow. Great execuation, but what a massive idea for a huge client. Its just such a wonderful insight. Can't wait for more to come.

Guest's picture
Guest | Mon, 2009-10-12 15:01

Bravo!!!!

Guest's picture
Guest | Mon, 2009-10-12 17:09

brillant

Blueprint's picture 94 pencils
Blueprint | Mon, 2009-10-12 17:12

this is hot

Guest's picture
Guest | Tue, 2009-10-13 00:41
10

I love the fact that they does experiments on behaviour. I heard of this camaign from five or six friens before i saw it myself. Its becoming a movement. Love the bin the most i think and looking forward to the next one!

Guest's picture
Guest | Tue, 2009-10-13 04:17

I love the name of the planner!

Guest's picture
Guest | Tue, 2009-10-13 15:51

total genius. Have fun, save the world. Who would argue with that?

Guest's picture
Guest | Wed, 2009-10-14 08:10
10

This camaign is huge!

Guest's picture
Guest | Wed, 2009-10-14 14:22
10

just gets bigger and bigger! can't wait for the new film!

lucdesaulniers's picture 537 pencils
lucdesaulniers | Thu, 2009-10-15 11:52
10

Excellent. Unique. Great. and on..

pam_zor's picture 23 pencils
pam_zor | Fri, 2009-10-16 05:47

fantastic

Guest's picture
Guest | Fri, 2009-10-16 14:12

and the most important it's viral!

Zuluzebracrossing's picture 16 pencils
Zuluzebracrossing | Fri, 2009-10-16 18:10

Overrated but still good idea.

Guest's picture
Guest | Sun, 2009-10-18 09:28
10

Really smart campaign!

Guest's picture
Guest | Sat, 2009-10-24 20:03

thats great.

Check the new project on youtube - Instrumentube

www.youtube.com/instrumentube

Guest's picture
Guest | Thu, 2009-11-19 00:45

Supperrbbb!!!! :)

Guest's picture
Guest | Thu, 2009-11-19 00:46

supperbbbb!!!!

chandrajeet.thampurankandy's picture 4 pencils
chandrajeet.thampurankandy | Thu, 2009-11-19 00:54

Supperrbbb!!!

tanvir hassan raju's picture 421 pencils
tanvir hassan raju | Sat, 2009-11-21 15:41

2 thumbs up !

tanvir

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