Vodol: Scratch the ad

Stop the itching caused by athlete's foot.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Caio Miranda
Retouching: Ariê Magalhães
Published: July 2011

11 comments

kleenex's picture
kleenex
28016 pencils

I say the idea works.

Tommy G.'s picture
Tommy G.
897 pencils

I think it's too easy.

flurl's picture
flurl
97 pencils

Do you prefer ideas that are complicated?

NataliaLima's picture
NataliaLima
1380 pencils
bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like the idea

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bob.C's picture
Bob.C
1135 pencils

It works but it looks to be a lot of scratching to get to the message

Brief Buddy's picture
Brief Buddy
32 pencils

Great use of the medium.

parry bedi's picture
parry bedi
32 pencils

idea is good.... i think not good for the skin. the chemiclas used in scratch cards r said to use a coin.... else the scrtach paint may coz skin problem... dnt know if its practical... IDEA IS GOOD!

keep rulin' :)

Wordnerd's picture
Wordnerd
6662 pencils

good and a bit disgusting. which is also good in that case ;)

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

I like this idea. Scratch paper is a popular cultural in Brazil. We have a lot of lottery games using scratching. The copywriting is better in portuguese, not so straight as in english.
I could try this translation:
"It doesn't matter: you won't stop the athlete's foot only scratching it."
(but I need a native to tell me if it's perfect)

mr.x's picture
mr.x
952 pencils

Very good ad! Will it sell the product, long shot.

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