Stop the itching caused by athlete's foot.
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Caio Miranda
Retouching: Ariê Magalhães
Published: July 2011
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11 Comments
I say the idea works.
I think it's too easy.
Do you prefer ideas that are complicated?
Bad translation http://ccsp.com.br/novo/pop_pecas.php?id=38112
like the idea
"If you are irritated by every rub, how will you be polished?"
— Rumi
It works but it looks to be a lot of scratching to get to the message
http://we-convince.com
Great use of the medium.
www.briefbuddy.com
idea is good.... i think not good for the skin. the chemiclas used in scratch cards r said to use a coin.... else the scrtach paint may coz skin problem... dnt know if its practical... IDEA IS GOOD!
keep rulin' :)
good and a bit disgusting. which is also good in that case ;)
I like this idea. Scratch paper is a popular cultural in Brazil. We have a lot of lottery games using scratching. The copywriting is better in portuguese, not so straight as in english.
I could try this translation:
"It doesn't matter: you won't stop the athlete's foot only scratching it."
(but I need a native to tell me if it's perfect)
www.behance.net/tatialmeida
Very good ad! Will it sell the product, long shot.