Vodem User Manual

April 2007

Direct marketing piece to promote Vodafone's new wireless broadband modem, which was called 'vodem'. Installing the modem is simplicity itself. To reflect that six of the eight pages in the 'User Manual' are blank.

Advertising Agency: Draft, New Zealand
Executive Creative Director: Chris Hunter
Copywriting: Jane Jamieson
Art Direction: Leisa Wall

Comments (10)

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klaussnow's picture
Activity Score 1675

nice idea, that pic up there isn't doing it justice.

... its already been done...

ellehcimeo's picture
Activity Score 3516

They could have gotten the idea through with just the two pages. No need to waste paper to make such a point.
Or maybe I'm just grumpy because I've run out of lozenges. Meh.

thirty6chambers's picture
Activity Score 1464

no it shouldn't be just 2 pages because there are already manuals out there that only contain 2 pages.

ellehcimeo's picture
Activity Score 3516

Then I guess the idea isn't so great after all. If there are other manuals out there that are so simple as this one, who cares.

cmac's picture
Activity Score 82

hopefully its recycled paper

whitespace's picture
Activity Score 1953

Why not take it further and just print instructions on the underside of the product itself?

tamer samy's picture
tamer samy
Activity Score 681

Bravo.'s picture
Activity Score 1021

nice idea

ooops's picture
Activity Score 448

how about other language?

raymondus's picture
Activity Score 23

not all people can understand that ad..

only the brilliant person like me can catch the meaning ;p