Vodafone: Vodem User Manual

Direct marketing piece to promote Vodafone's new wireless broadband modem, which was called 'vodem'. Installing the modem is simplicity itself. To reflect that six of the eight pages in the 'User Manual' are blank.

Advertising Agency: Draft, New Zealand
Executive Creative Director: Chris Hunter
Copywriting: Jane Jamieson
Art Direction: Leisa Wall

10 comments

klaussnow's picture
klaussnow
1675 pencils

nice idea, that pic up there isn't doing it justice.

... its already been done...

ellehcimeo's picture
ellehcimeo
3522 pencils

They could have gotten the idea through with just the two pages. No need to waste paper to make such a point.
Or maybe I'm just grumpy because I've run out of lozenges. Meh.

thirty6chambers's picture
thirty6chambers
1464 pencils

no it shouldn't be just 2 pages because there are already manuals out there that only contain 2 pages.

ellehcimeo's picture
ellehcimeo
3522 pencils

Then I guess the idea isn't so great after all. If there are other manuals out there that are so simple as this one, who cares.

cmac's picture
cmac
82 pencils

hopefully its recycled paper

whitespace's picture
whitespace
1953 pencils

Why not take it further and just print instructions on the underside of the product itself?

tamer samy's picture
tamer samy
683 pencils

Bravo.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice idea

ooops's picture
ooops
448 pencils

how about other language?

raymondus's picture
raymondus
23 pencils

not all people can understand that ad..

only the brilliant person like me can catch the meaning ;p

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