Vodafone / Samsung: Connect to the Galaxy map projection
First interactive mapping in Spain by Vodafone On the 15th and 16th of December Vodafone organized the first interactive mapping projections. Passers-by were able to experiment with a unique interactive experience, which was projected onto one of the most emblematic buildings of Madrid in Plaza de España. With their hands, they were able to use a Samsung Galaxy tab to control these projections. This spectacular mapping projection was themed around the galaxy for added effect.
Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Movie: www.thedarkroom.tv
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Technical: http://www.lm-productions.com
Production Manager: Chris Philpott
Published: December 2010
7 comments
Not the first time something like this is done but this one is amazing :O I would have loved to be there, seeing it live. I wonder if the 3D'ish projection also works from a slightly different point of view.
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Building projections seem to be the newest trend! I wonder if they will continue into 2011 and become more useful. Great video and experience, wish I was there for it :)
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agreed! There's been an awful lot of projection animations lately. I think this one integrates the product in far better than a lot of the other ones I've seen.
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Very much interactive...
Fantastic work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Wow, is really cool the way people interact with the device, that experience was priceless!
very interesting animation i like very much
Ozma Nawaz