Vodafone / Samsung: Connect to the Galaxy map projection

First interactive mapping in Spain by Vodafone On the 15th and 16th of December Vodafone organized the first interactive mapping projections. Passers-by were able to experiment with a unique interactive experience, which was projected onto one of the most emblematic buildings of Madrid in Plaza de España. With their hands, they were able to use a Samsung Galaxy tab to control these projections. This spectacular mapping projection was themed around the galaxy for added effect.

Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Movie: www.thedarkroom.tv
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Technical: http://www.lm-productions.com
Production Manager: Chris Philpott
Published: December 2010

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Not the first time something like this is done but this one is amazing :O I would have loved to be there, seeing it live. I wonder if the 3D'ish projection also works from a slightly different point of view.

AlfredoGil's picture
133 pencils

Building projections seem to be the newest trend! I wonder if they will continue into 2011 and become more useful. Great video and experience, wish I was there for it :)

Chelsey Homan's picture
Chelsey Homan
90 pencils

agreed! There's been an awful lot of projection animations lately. I think this one integrates the product in far better than a lot of the other ones I've seen.

Sdb's picture
1364 pencils

Very much interactive...

alexander_bickov's picture
3279 pencils

Fantastic work

KDadá's picture
106 pencils

Wow, is really cool the way people interact with the device, that experience was priceless!

Mrs Ozma Nawaz's picture
Mrs Ozma Nawaz
20 pencils

very interesting animation i like very much

Ozma Nawaz

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