Vodafone Phone Insurance: Well-meant Thieves

Is that easy to grab your phone

Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Published: August 2009

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16 comments

Guest's picture
Guest

that's already done...it won in Cannes 09....

federo's picture
federo
781 pencils

this guerrilla stuff is going too far.

slowrider's picture
slowrider
648 pencils

and how did you find these professional pickpockets? by posting an ad: professional pickpockets wanted? come on!

one should not take life so seriously - as one will not come out of it alive.

silvi's picture
silvi
4172 pencils

Crea una imagen totalmente negativa y de rechazo hacia el producto. Es una acción demasiado invasiva.

Guest's picture
Guest

Third campaign I see with proffesional pickpockets after Burger King (in Spain) and Talk Talk (UK). It starts to get boring...

DJVassallo's picture
DJVassallo
243 pencils

Rational is fine, execution is great, but (there's always a "but") you never know how people would react against the brand for being such intrusive... would love to see the post-campaign results

Guest's picture
Guest

IT's that easy to get into your pocket. good work, copywriter.

Guest's picture
Guest

Should have spent your money on a proofreader instead of pickpockets.

Guest's picture
Guest

one gold in cannes this year.sorry.

Guest's picture
Guest

For Romania, it's a very good thing.

arslan722's picture
arslan722
81 pencils

gud to see.........
but not sure about "results"......

Honest Dave's picture
Honest Dave
233 pencils

At least get 3 different people. The last two photos are the same woman. This is lame. Banned from One Show for 5 years, lol.

Guest's picture
Guest

Bad English. Is that easy to ruin a good idea.

Dev Kumar's picture
Dev Kumar
834 pencils

It's not amusing. You guys must be crazy desperados to try something like that. As long as nothing goes wrong you'd feel great about the coup you pulled but that's quite a thin line, mate. Someone said that it's good for Romania but that's doubtful. This is not good anywhere.

Grace's picture
Grace

Do you think they actually ran with the pickpocket campaign as suggested... or are using the above story to promote the product?

Guest's picture
Guest

This is bull. I live in Bucharest Romania where this campaign supposedly took place and I've not seen or heard ANYTHING about it. No word at all not to mention I haven't been given one.
These days there are security men on busses and metros to stop pickpocketing so it makes this campaign even more doubtful.

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