Vodafone / Earth Hour: Fluorescent freecard

Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Group Head: Lukasz Brzozowski
Art Directors: Krisztian Vollmuth, Carlos Santamaria
Copywriters: Gabor Ferenczy, Peter Zsembery
Client Service: Reka Toth
Published: March 2009

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7 comments

dsklan's picture
dsklan
1927 pencils

i can read the lines with light on as well!

Guest's picture
Guest

thanks for your smart comment...
you can read it because it was photographed like that on purpose...

nomanjin's picture
nomanjin
25 pencils

I like it

Carlos Garcia's picture
Carlos Garcia
846 pencils

Interesting,

CG

Shells's picture
Shells
49 pencils

Love the idea...just hope the production process was environmentally friendly

Hobbez's picture
Hobbez
19 pencils

This was my frist thought as well.

anise147's picture
anise147
42 pencils

cool

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