Vodafone / Earth Hour: Fluorescent freecard

Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Group Head: Lukasz Brzozowski
Art Directors: Krisztian Vollmuth, Carlos Santamaria
Copywriters: Gabor Ferenczy, Peter Zsembery
Client Service: Reka Toth
Published: March 2009

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7 comments

1913 pencils

dsklanFriday, May 22, 2009 - 04:47

i can read the lines with light on as well!

GuestMonday, May 25, 2009 - 11:23

thanks for your smart comment...
you can read it because it was photographed like that on purpose...

25 pencils

nomanjinFriday, May 22, 2009 - 05:29

I like it

848 pencils

Carlos GarciaFriday, May 22, 2009 - 06:57

Interesting,

49 pencils

ShellsFriday, May 22, 2009 - 11:18

Love the idea...just hope the production process was environmentally friendly

19 pencils

HobbezWednesday, April 27, 2011 - 09:05

This was my frist thought as well.

42 pencils

anise147Saturday, June 6, 2009 - 12:40

cool

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