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We are all murderers

Agency: 
Published/Aired: 
December 2010
Description: 

In Poland Christmas tradition of eating fish for dinner turns to be a bloody massacre. Poles are not aware of animals suffering before they land on a table. Viva Foundation aims at drawing public attention at the carp suffering and to make people consume less fish this year or at least eliminate their terrible suffering before consumption.

We are all murderers. Every year at Christmas time we torture and kill millions of carps. Let's quit this tradition!

Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Marta Bialostocka
Copywriter: Piotr Wronek
Photographer: Leszek Szwejkowski

Comments (11)

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Highest Rated

Oblabla's picture
Oblabla
Activity Score 298

i like the idea

Oblabla.wordpress.com

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I don't.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Don't really get it. What does covering the eyes with a black strip have to do with being a murderer? I'm missing something.

Guest's picture
Guest

let's everybody live on photosynthesis!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

We already do to some extent. Ever heard of the food chain?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I really want to like this, but there's so little to like. WHEN will the animal loving community realise that messages like this Completely Fail to reach their target. When a mindset that enjoys the taste of fish is confronted by someone saying 'you're responsible for death', their wiring will happily respond "Yes, isn't it delicious?"

Really disappointing. And a cheap execution of the black band - when's the last mugshot you saw with the suspect holding their hand to their face?

Much as I agree with the sentiment, you're entirely missing your target, completely.

Guest's picture
Guest

The stupiest idea I've ever heard! It's like to tell the Poles do not eat eggs at Easter!

Guest's picture
Guest

Eggs don’t suffer... Do they?

Oblabla's picture
Oblabla
Activity Score 298

well i said i liked the idea but that doesn't mean i'm gonna change my ways. i just like they way they communicate it.

Oblabla.wordpress.com

Guest's picture
Guest

A typo in something you send to AOTW! Very big FAIL!

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