Viva, Bloody Christmas: We are all murderers

We are all murderers. Every year at Christmas time we torture and kill millions of carps. Let's quit this tradition!

In Poland Christmas tradition of eating fish for dinner turns to be a bloody massacre. Poles are not aware of animals suffering before they land on a table. Viva Foundation aims at drawing public attention at the carp suffering and to make people consume less fish this year or at least eliminate their terrible suffering before consumption.

Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Marta Bialostocka
Copywriter: Piotr Wronek
Photographer: Leszek Szwejkowski
Published: December 2010