Positive or negative? You never know. Use a condom.
Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda
Published: May 2008
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
20 Comments
good one!
in which interval does the light change??
Quite smart, now how long does it take for the visual to change?
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Good!
http://www.umbertovonspiel.com/ - Let's work together and do many great things !
Nice!
Pretty good. But a lot of great stuff has already been done for Anti-HIV.
6,5/10
_____
contact_heads@web.de
_____
Would be cool if the light flickered randomly, that way it is unpredictable and could also represent the many partners you've supposedly been with. With a timer you kinda know when its going to be positive or negative.
No it wouldn't be cool... people with epilepsy might suffer a seizure attack.
I think it's just a silly visual pun, nothing special. Definitely expected more from Eugenio Mohallem.
It's a clever idea. I wonder how easily it can be seen and read from the road or passersby.
-Natalie
http://www.nataliemarion.com
pretty nice
Negative. Absolutey.
doesn't do anything for me. i agree with ricklongo. it's just an executional play on words...
"Our factories make cosmetics. We sell hope." -M.Factor
http://web.mac.com/ericrice_ad
I agree it's nothing really great. But we must admit that this definitely works.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
wonderful....good job
i'm very dumb so please bear with me, but why does it even need a visual of a woman if the whole idea is about a random flickering light. am i missing something?
neil levy
muy bueno
http://ejectmultimedia.blogspot.com
True. Could have something else.
Very good work.
www.crhule.com
right from school! to easy
Say no more...
The idea seems to be good but would have been more dramatic if there was some colour difference btwn positive and negative image.
http://www.adcrunch.org/2008/08/04/your-food-needs-care-too-oso-near-d...
stay hapy folks!
:)