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Published/Aired: 
May 2008
Description: 

Ambient advertisment created by Mohallem Meirelles, Brazil for Viva a Vida, within the category: Public Interest, NGO.

Positive or negative? You never know. Use a condom.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda

Comments (20)

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Highest Rated

Swiss's picture
Swiss
Activity Score 39

The idea seems to be good but would have been more dramatic if there was some colour difference btwn positive and negative image.

http://www.adcrunch.org/2008/08/04/your-food-needs-care-too-oso-near-d...

Mezooo's picture
Mezooo
Activity Score 174

good one!

in which interval does the light change??

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Quite smart, now how long does it take for the visual to change?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Good!

getconnected2001's picture
getconnected2001
Activity Score 987

Nice!

Heads's picture
Heads
Activity Score 194

Pretty good. But a lot of great stuff has already been done for Anti-HIV.
6,5/10

samuelcarlos's picture
samuelcarlos
Activity Score 110

Would be cool if the light flickered randomly, that way it is unpredictable and could also represent the many partners you've supposedly been with. With a timer you kinda know when its going to be positive or negative.

whitespace's picture
whitespace
Activity Score 1953

No it wouldn't be cool... people with epilepsy might suffer a seizure attack.

ricklongo's picture
ricklongo
Activity Score 1244

I think it's just a silly visual pun, nothing special. Definitely expected more from Eugenio Mohallem.

NatalieM's picture
NatalieM
Activity Score 1685

It's a clever idea. I wonder how easily it can be seen and read from the road or passersby.

Dozer's picture
Dozer
Activity Score 149

pretty nice

Frits Harkema's picture
Frits Harkema
Activity Score 713

Negative. Absolutey.

ADebutant's picture
ADebutant
Activity Score 266

doesn't do anything for me. i agree with ricklongo. it's just an executional play on words...

"Our factories make cosmetics. We sell hope." -M.Factor

theanc's picture
theanc
Activity Score 2783

I agree it's nothing really great. But we must admit that this definitely works.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

razadxb's picture
razadxb
Activity Score 30

wonderful....good job

Neil Levy's picture
Neil Levy
Activity Score 314

i'm very dumb so please bear with me, but why does it even need a visual of a woman if the whole idea is about a random flickering light. am i missing something?

eject's picture
eject
Activity Score 69

muy bueno

samuelcarlos's picture
samuelcarlos
Activity Score 110

True. Could have something else.

crhule's picture
crhule
Activity Score 10

Very good work.

Rekker's picture
Rekker
Activity Score 123

right from school! to easy

Swiss's picture
Swiss
Activity Score 39

The idea seems to be good but would have been more dramatic if there was some colour difference btwn positive and negative image.

http://www.adcrunch.org/2008/08/04/your-food-needs-care-too-oso-near-d...

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