Vitae homeless shelter: Trash bin

Vitae homeless shelter: Trash bin

Help so that no one finds his Christmas Supper here.

Agency: McCann, Portugal
Copywriter: Fabio Seidl
Art Director: Diogo Mello, William Silva
Creative Director: Diogo Anahory, José Bomtempo
Photography: Krypton Studio

Your rating: None Average: 5.5 (2 votes)

Comments

It's a media idea, not a creative idea. If the bin was somehow turned into a place you'd eat, it might actually work.

instinctive traveller's picture

You have a point there. This wouldn't work so well in India where our trash bins are way too messy. And who'd want to gag on smelly trash in order to read an advertisement? But that's a fine thought there. http://kettleandmug.blogspot.com

what's a media idea that isn't creative anyways...?? i think it deserves appreciation for both copy and art...

is it an ambient or a print?

http://jennywhx.blogspot.com jwhx:Visionary

ivan's picture

ambient

thanks ivan, sorry i din see it on top:P it was written there

http://jennywhx.blogspot.com jwhx:Visionary

OneShow due at the end of the month!

feed the homeless trash cans have been done to death.

here it is at its best: http://adsoftheworld.com/media/ambient/helpthehomeless_com_trash_bin

the idea is cool, but guess no one would look at 2nd times due of the smelly rubbish bin.

http://jennywhx.blogspot.com jwhx:Visionary

The model look like columbian rapper... WASSUP MAH COLUMGA!!!

:)

pixelbomb1's picture

first you want to be black now columbian? come on make up your mind.

TRICKY's picture

too depressing for homeless people if they ever open the trash bin to eat :(

Good thought. That's a bit unsensitive isn't it?

http://www.reinhardkrug.de/

but if they knew to read and write, would they be opening the bin for food?

the target audience is not them, is those who knew to read and write, and would opening the bin, and would donate the $ for them.

http://jennywhx.blogspot.com jwhx:Visionary

i realise that.
My response was to Tricky saying that it would be too depressing for homeless people looking for a meal in the trash bin to eat.

That may be the case in India but in western Europe most people can read and write, even the homeless.

http://www.reinhardkrug.de/

yup! But still...

Yup, done to death.

Desi
www.DesiCreative.com

I agree with kc_brock, I like the nutrition fact version much better... simple and smart.

sweet. wish i'd done it.

shldn't it be 'has'... or maybe i shld have attended those english lectures.

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