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Red

Agency: 
Published/Aired: 
August 2008
Description: 

Gets the red out in 60 seconds!

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Senior Art Director: Aji Bekti
Senior Copywriter: Billy Andrea
Print Producer: Wisnuaji
Photographer: Surya
Other additional credits: Budhi

Comments (36)

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Highest Rated

mk86's picture
mk86
Activity Score 84

Great ad. It would be even cooler if somehow this ad only 'popped up' when the light was red. Not sure how they'd do that, but if they could, it'd be neat and solve the safety problem - because it's okay to look at ads when you're pausing at the lights but like other people said, it's distracting when you're driving.

Meg

Russian's picture
Russian

Great!

Elrehpani's picture
Elrehpani
hard_core's picture
hard_core
Activity Score 146

You guys are relentless.. I just can not help remembering that episode of South Park.. "SIMPSONS DID IT!!!". And you know when they put it up here they are so proud then we squash it with a link to show it done before. :(

Blissful's picture
Blissful
Activity Score 142

agreed

jsantanaxp's picture
jsantanaxp
Activity Score 401

Ha!

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Zeus's picture
Zeus
Activity Score 906

AWESOME!!!!

bompa's picture
bompa
Activity Score 318

To me this one is better than the Ecuador piece.

okee dokee's picture
okee dokee
Activity Score 21

Good!

Whip's picture
Whip
Activity Score 80

lame! working way too hard.

Guest commenter's picture
Guest commenter

I prefer the Ecuador....no copy, just product.
This ad "red out.." uses traffic lights and can be dangerous to use as a media. In some countries you can NOT do this!!!(Europe)

sneakyhands's picture
sneakyhands
Activity Score 1857

agreed.

minimaloid's picture
minimaloid
Activity Score 123

hahahaha oh wow!

auberon's picture
auberon

Malisimo el de Ecuador y el de Indonesia (Marte)

Elrehpani's picture
Elrehpani

cállate y mejor no hables (Marte) el de ecuador es el mejor

Elrehpani's picture
Elrehpani

el de Ecuador es redondo primero porque no necesitó de ningún copy sólo con verlo se entendía el mensaje y otra que no estaba en un solo lugar como el del semáforo sino que andaba por toda la ciudad en un bus osea que tenia mayor ALCANCE lo cual es mucho más productivo

luispiter's picture
luispiter
Activity Score 2756
nad1970's picture
nad1970
Activity Score 11

creative work like it

Bogott's picture
Bogott
Activity Score 242

I like it.

Guest commenter's picture
Guest commenter

Umm. So you get yellow or green eyes istead??

jsantanaxp's picture
jsantanaxp
Activity Score 401

great idea, but good observation.

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http://www.comunique9.com.br

KIBULS's picture
KIBULS

BO' KISS

Guest commenter's picture
Guest commenter

BO'KISS

Guest commenter's picture
Guest commenter

Horribly photoshopped! Do you really think we’re buying all this crap?

uletgendut's picture
uletgendut

what a photoshop disaster

zinge's picture
zinge
Activity Score 6

its a photoshop disaster

dthlb72's picture
dthlb72
Activity Score 545

Borderless idea! Good! Sometimes it just over-done a bit...

Guest commenter's picture
Guest commenter

lucu jugA...

Guest commenter's picture
Guest commenter

so fake....lame!!

act's picture
act
Activity Score 535

fake and weak

rzdesign's picture
rzdesign

well, its really a brilliant idea..

but im agree, the photoshop is horrible..!

abee_94's picture
abee_94
Activity Score 35

@ Guest, rzdesign and act
this ad is no photoshop... it's an ambient ad...
FYI, in Indonesia, countdown timers are attached to traffic lights as drivers in Indonesia are not patient in queueing...
that's why the ad uses the timer...
this is just great!

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Simplicity...

winamelia's picture
winamelia
Activity Score 24

great idea!!!mas aji mas billy...heheheh

Guest's picture
Guest

what the hell? just to remember, there are no connection between eyes and the traffic lamp right?
so how about some people that misunderstanding this product into "any red color removal product", for wall-paint example?
The horrible execution also makes this ads really undesirable... just look at the horrible color tone and the cheap-looked image cropping technique that the ads used, it's 2008!! come on!! don't make it looks like a vintage newspaper piece found in the pile of my old warehouse's stuff!!

ilham syahrulla's picture
ilham syahrulla
Activity Score 31

lucu & bagus (^-^)b

joens_wonderkid pecinta persib sejati's picture
joens_wonderkid...
Activity Score 7

i give it 7

mk86's picture
mk86
Activity Score 84

Great ad. It would be even cooler if somehow this ad only 'popped up' when the light was red. Not sure how they'd do that, but if they could, it'd be neat and solve the safety problem - because it's okay to look at ads when you're pausing at the lights but like other people said, it's distracting when you're driving.

Meg

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