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Visa: Go back to Pompeii

Visa: Go back to Pompeii
Your rating: None Average: 8.3 (69 votes)

To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
Via: Bestadsontv

20 Comments

zerocool's picture 428 pencils
zerocool | Mon, 2010-03-15 21:22

I like, I like a lot

smilepig's picture 254 pencils
smilepig | Mon, 2010-03-15 22:55
4

good interesting

Adaddicted's picture 3417 pencils
Adaddicted | Tue, 2010-03-16 02:33

good usage!

withalltherespects

whatthefudge's picture 1270 pencils
whatthefudge | Tue, 2010-03-16 04:19
9

Well done!

Axl's picture 262 pencils
Axl | Tue, 2010-03-16 04:34
7

nice

dsklan's picture 1789 pencils
dsklan | Tue, 2010-03-16 04:48

nice, one of the few luggage belts that make sense!

jbuckingham's picture 529 pencils
jbuckingham | Tue, 2010-03-16 04:52
9

Really strong

Hiperion's picture 3108 pencils
Hiperion | Tue, 2010-03-16 07:37

it was perfect with smoke

Shadow Ops's picture 150 pencils
Shadow Ops | Tue, 2010-03-16 09:34
9

Nice. We've seen this medium done well before for the roulette wheel. But I totally don't think its a ding. Because this is really fun. Nice guys.

Let's keep advertising fun

beingofageoldgrace's picture 326 pencils
beingofageoldgrace | Tue, 2010-03-16 12:06

is the carousel lava lighted or where comes the glow from? photoshop?

polar's picture 30 pencils
polar | Tue, 2010-03-16 14:16

a good BTL material.

Brain-Art's picture 1113 pencils
Brain-Art | Wed, 2010-03-17 09:06

Nice

andyStock's picture 670 pencils
andyStock | Wed, 2010-03-17 09:09
7

What glow beingofageoldgrace? Is it not just the colour?

I can't help but think what happens at the end of the lava? Nice work nonetheless.

Poster Frames Stock Displays Blog. Twitter. Facebook.

brandingworthspreading's picture 656 pencils
brandingworthspreading | Wed, 2010-03-17 14:13
5

Fun and engaging. People noticed for sure.

Blog | Twitter

Dzsoi's picture 4985 pencils
Dzsoi | Thu, 2010-03-18 06:35

Excellent, very spectacular!

Zeus's picture 916 pencils
Zeus | Thu, 2010-03-18 10:13

f**kng Awesome!!

vrginie's picture 154 pencils
vrginie | Thu, 2010-03-18 16:27
8

Good idea

fegrit's picture 3 pencils
fegrit | Thu, 2010-03-18 19:47
4

Any post about the wrong way Pompeii is written? Pompei in the right one.Look at http://tinyurl.com/yhb59ck

kagzmainah's picture 633 pencils
kagzmainah | Fri, 2010-03-19 04:11

great ambient

raulbanderas's picture 335 pencils
raulbanderas | Sun, 2010-03-21 17:50

i really like this, clever

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