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Go back to Pompeii

Agency Network: 
Published/Aired: 
March 2010
Description: 

To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand

Ambient advertisment created by TBWA, New Zealand for Visa, within the category: Finance.

Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough

Comments (20)

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zerocool's picture
zerocool
Activity Score 455

I like, I like a lot

smilepig's picture
smilepig
Activity Score 254

good interesting

Adaddicted's picture
Adaddicted
Activity Score 3435

good usage!

withalltherespects

whatthefudge's picture
whatthefudge
Activity Score 1266

Well done!

Axl's picture
Axl
Activity Score 266

nice

dsklan's picture
dsklan
Activity Score 1926

nice, one of the few luggage belts that make sense!

jbuckingham's picture
jbuckingham
Activity Score 907

Really strong

Hiperion's picture
Hiperion
Activity Score 3138

it was perfect with smoke

Shadow Ops's picture
Shadow Ops
Activity Score 148

Nice. We've seen this medium done well before for the roulette wheel. But I totally don't think its a ding. Because this is really fun. Nice guys.

Let's keep advertising fun

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

is the carousel lava lighted or where comes the glow from? photoshop?

polar's picture
polar
Activity Score 28

a good BTL material.

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice

andyStock's picture
andyStock
Activity Score 666

What glow beingofageoldgrace? Is it not just the colour?

I can't help but think what happens at the end of the lava? Nice work nonetheless.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Fun and engaging. People noticed for sure.

Dzsoi's picture
Dzsoi
Activity Score 8528

Excellent, very spectacular!

Zeus's picture
Zeus
Activity Score 906

f**kng Awesome!!

vrginie's picture
vrginie
Activity Score 154

Good idea

fegrit's picture
fegrit
Activity Score 3

Any post about the wrong way Pompeii is written? Pompei in the right one.Look at http://tinyurl.com/yhb59ck

kagzmainah's picture
kagzmainah
Activity Score 631

great ambient

raulbanderas's picture
raulbanderas
Activity Score 357

i really like this, clever

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