Visa: Go back to Pompeii

To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
Via: Bestadsontv

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20 comments

zerocool's picture
zerocool
455 pencils

I like, I like a lot

smilepig's picture
smilepig
254 pencils

good interesting

Adaddicted's picture
Adaddicted
3435 pencils

good usage!

withalltherespects

whatthefudge's picture
whatthefudge
1268 pencils

Well done!

Axl's picture
Axl
264 pencils

nice

dsklan's picture
dsklan
1927 pencils

nice, one of the few luggage belts that make sense!

jbuckingham's picture
jbuckingham
730 pencils

Really strong

Hiperion's picture
Hiperion
3138 pencils

it was perfect with smoke

Shadow Ops's picture
Shadow Ops
150 pencils

Nice. We've seen this medium done well before for the roulette wheel. But I totally don't think its a ding. Because this is really fun. Nice guys.

Let's keep advertising fun

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

is the carousel lava lighted or where comes the glow from? photoshop?

polar's picture
polar
28 pencils

a good BTL material.

Brain-Art's picture
Brain-Art
1101 pencils

Nice

andyStock's picture
andyStock
666 pencils

What glow beingofageoldgrace? Is it not just the colour?

I can't help but think what happens at the end of the lava? Nice work nonetheless.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Fun and engaging. People noticed for sure.

Dzsoi's picture
Dzsoi
5269 pencils

Excellent, very spectacular!

Zeus's picture
Zeus
912 pencils

f**kng Awesome!!

vrginie's picture
vrginie
154 pencils

Good idea

fegrit's picture
fegrit
3 pencils

Any post about the wrong way Pompeii is written? Pompei in the right one.Look at http://tinyurl.com/yhb59ck

kagzmainah's picture
kagzmainah
631 pencils

great ambient

raulbanderas's picture
raulbanderas
357 pencils

i really like this, clever

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