ADVERTISING

NSFW Warning

This page may contain elements which are considered Not Safe For Work.

Virus alert USB stick

Description

Female teams handed out USB sticks as part of guerilla promotions at erotica trade fairs. With the racy pictures and the text "CUM ON!", the sticks and the packaging got people's hopes up as to what was inside. But instead of porn, the USB sticks were loaded with an autostart file which automatically opened a virus alarm when the stick was plugged in. This virus alarm was a drastic way to demonstrating how quickly people can be infected by HIV. When users clicked on "help" or "close", the stick's submenu opened including a link to the official website of Regenboegen e.V: www.stopaids.de.

This NSFW professional campaign titled 'Virus alert USB stick' was published on May 08, 2007. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 17 years ago.

Credits

Advertising Agency: Jung von Matt/Fleet, Hamburg, Germany
Executive Creative Directors: Arno Lindemann, Bernhard Lukas
Art Directors: Ole Kleinhans, Markus Kremer

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.