Advertisement

An Unoriginal Action

Agency: 
Published/Aired: 
March 2012
Description: 

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action.

Comments (3)

Log in or register to post comments

Highest Rated

cognitive's picture
cognitive
Activity Score 167

Sounds like a fun project for the agency.

kleenex's picture
kleenex
Activity Score 44069

I like it.

BKrwind's picture
BKrwind
Activity Score 2

2 things -

1- The idea it's so great, that you could do a movie with it.

2- Someone already did it =/

http://www.youtube.com/watch?v=J7C8nHAAs70

cognitive's picture
cognitive
Activity Score 167

Sounds like a fun project for the agency.

Advertisement