Victoria Bug Zoo: Plastic

The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug's eyes.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artists: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.
Released: June 2009

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17 comments

ssguixi's picture
ssguixi
215 pencils

kiwicare-grey auckland 2003

Guest's picture
Guest

It was done as a print ad, but not in this interactive 3D way. Not copied. Enough of a new twist added through media and interactivity to count as an original new idea. IMO anyway. And nice ad btw.

Guest's picture
Guest

Next time it will be made as an internet banner. Is it a rip-off? Next time as a movie. Is it a rip-off? Next time as...

The main idea behind was done.

Guest's picture
Guest

There's a big difference between showing someone a picture of something as in the Larsen cartoon ad, and letting them experience it for themselves. The difference is the audience participation and experience. This is good.

Guest's picture
Guest

that's BS.

idea first, execution second.

they stole first. so who cares of the second?

and keep that 'audience participation and experience' for the client.

Guest's picture
Guest

idea first, if your ad is concept based.
which this ad is.
the idea is the consumer participation.
you cant' participate on paper or on the web in this same way. (well maybe you can interactively somehow or create an elaborate, super-expensive special insert print campaign)

and besides, your consumers need the participation aspect, not the clients.
what does that comment mean?

there is a second category of ads that is not "idea" based.
they rely purely on execution and they work pretty good too. (ever seen fashion ads before)
but this ad does not even come close to that category.

Guest's picture
Guest

Larson's Far Side.

the scam was exposed when that rip-off won Gran Prix in Cannes few years ago.

so this makes it a rip-off of a rip-off.

Wordnerd's picture
Wordnerd
6662 pencils

it's nice. but that's one expensive piece of ad.

theanc's picture
theanc
2778 pencils

Quite expected but still a nice ambient.

Guest's picture
Guest

Done on One Show 28 for Raid

Notorious's picture
Notorious
631 pencils

Interesting and beautiful idea and execution.

outsmart me, if you can

live_comments's picture
live_comments
48 pencils

This idea was largely awarded some yeas ago.

Guest's picture
Guest

This actual bus shelter is outside the agency, they lease it every year from a media company.
Then they use it for their own made up ads to make it look like the ad ran then enter the work in shows.

Neat trick don't you think.

Guest's picture
Guest

Gee. An agency leasing media space for its scams. I'm shocked. Shocked I tell you. Okay. I'm not really. Is there an agency with creative pretensions now that doesn't do something like that?

Guest's picture
Guest

I would love to see the "bread and butter" work these hot shops do.
The stuff that pays.

Guest's picture
Guest

And this should attract people?

Guest's picture
Guest

a rip off of a rip off.
I feel so good about this business.

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