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Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King-Thomas
Executive Creative Director: Steve Ohler
Associate Creative Directors: Jason Schmall, Mat Bisher
Copywriter: Jason Schmall
Art Director: Mat Bisher
Group Creative Directors: Tom Murphy, Sean Bryan
Comments
who needs a phone that works under water ... ?
other than that the idea is ok.
i need one! i always drop my cellphone in my glass of beer when i'm with my friends friday night
Your phone can meet water above sea as well.
I think it's really good even it was an easy task.
nice thinking but as 'Spronski" said who needs a phone that works under water :)))))))
i guess scuba divers when they run out of oxygen that's who :)
http://canofthought.blogspot.com
A friend got thrown into a pool...
You don't need a phone that works under water. What you might need is a phone that doesn't go kaput after you accidentally dropped it in water.
well if the client says thats supposed to be the usp, you have to do smething he might appreciate. even if its bullshit, its funny, so it's ok. not gold but ok.
that one will be a funny candid camera, you call the fish and the fish gets electrocuted.
WTF? Seems to be an underwater-work!
http://www.zappingdigital.com/campannas/2007/11/26/btl-promoplan-olymp...
Nice idea, at least it draws public attention, achieving it's goal. If I come by this installation in shop, I would make a call for fish too.
you need it...maybe when you have broken up with your girlfriend and jumped off the cliff into the raging sea below..and your girlfriend calls to tell you that she just realised how much she loves you and can't live without you... so could you come over right now..
interesting comments here. I agree that people nowadays are just too attached to their phone causing accidents awhile they are driving or talking loudly in restaurants. Phone companies want you to be attached to a phone even when you are chilling in a pool and trying to relax. The concept is good tho, at least it will catches people eyes. It is like when waterproof watches first came out.
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Preface Media, Inc.
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URL: www.PrefaceMedia.com
convincing test of product seems popular now
I wonder if the fish could get some sleep. :D