Advertisement

The book with 186 co-authors

Agency: 
Published/Aired: 
February 2010
To Like please login or register
10
30

Also From This Campaign (1 items)

Description: 

Assuming that every reader interprets an interesting book differently, we wanted to remind our target that reading is much more satisfying than obtaining information the fast forward way. We spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content.They created another story to the story, as seen through their own eyes. After the pages came back, we

Advertising Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu

Comments (4)

Log in or register to post comments

Highest Rated

kgeiger's picture
kgeiger
7287 Activity Scores

Good work!

Advertisement

20% Off Sale at iStock until Sept 30, 2016