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Vellant: The book with 186 co-authors

Assuming that every reader interprets an interesting book differently, we wanted to remind our target that reading is much more satisfying than obtaining information the fast forward way. We spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content.They created another story to the story, as seen through their own eyes. After the pages came back, we published the end result: a book with 186 coauthors and also revealed the author and the name of the book.

Advertising Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu
Published: February 2010

4 comments

pez's picture
pez
1800 pencils

Looks interesting!

xcreativity's picture
xcreativity
2374 pencils

nice idea!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

satrianee's picture
satrianee
3748 pencils

I love online marketing. People get involved in the campaigns other than being just an observer.

kgeiger's picture
kgeiger
7173 pencils

Good work!

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