Vegemite: Good to the last quarter

A topical newspaper ad for Vegmite - Australia's famous toast spread. Four quarters of toast were placed in each corner of the sports supplement after the Australian Football League Grand Final. Always known for a close match, the headline read: Good to the last quarter.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Richard Muntz
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ray Burtt
Published: October 2007

9 comments

Davosk's picture
Davosk
4815 pencils

Nice one Melbourne. Go Saints.

shaft_drive's picture
shaft_drive
273 pencils

Oooh. A pun. How clever. And modern. Aussie state-of-the-art.

Rog's picture
Rog
6092 pencils

Soft cricketers, shafted. Indian state-of-the-art. ;)

>>>> That's not an ad. THIS is an ad.

Boony wants a beer's picture
Boony wants a beer
380 pencils

"Always known for a close match"??

The Grand Final was a thrashing (for all you non Australians, it was the biggest Grand Final margin in history) and complete rubbish from half time onwards...

I guess it was 4 good quarters if you're a Geelong supporter though.

Rog's picture
Rog
6092 pencils

As soft as soft can be - for all us Power supporters! :(

>>>> 07's not Port Power. 08 is Port Power.

>>>> That's not an ad. THIS is an ad.

bknowlden's picture
bknowlden
3647 pencils

I'm sorry, but I don't like this much at all.

RM's picture
RM
419 pencils

go you bloody cats! sucked in power you guys smoke pole, you'll nevre recover from that loss, never LOL!!!

ultraboon222's picture
ultraboon222
220 pencils

I love this ad! It's a pun and also it reminds you of when you're enjoying toast reading a newspaper.

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Too many cooks in the kitchen....

BrunoSwiss's picture
BrunoSwiss
30 pencils

I think I saw something similar in a 1970s awards annual... didn't like it then either.

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