During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info.
Ambient advertisment created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.
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