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Proud Timetables

Published/Aired: 
July 2017
766

Proud partner of West Pride 2017

Description: 

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info.

Ambient advertisment created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Lars Jansson
Copywriter: Pontus Caresten
Designer: Christoffer Persson

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 48079

Sure was simple.

morse's picture
morse
Activity Score 17830

Simple and cute idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wrong Opinion's picture
Wrong Opinion
Activity Score 293

it works for what they wanted to get across

kleenex's picture
kleenex
Activity Score 48079

Sure was simple.

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