Vaseline: Braille poster
Your skin is amazing.
Advertising Agency: Bartle Bogle & Hegarty Asia
Executive Creative Director / Copywriter: Steve Elrick
Creative Director: Todd Waldron
Art Director: Joseph Tay
Production Manager: Asmanic Yang
Business Director: Christina Chong
Released: February 2008
18 comments
Blind people, braille, skin, vaselin, bus stops - where's the link?
I dont get it neither.
i guess its goto do with sense of touch..!!! braille -touch -skin..!!!
Blind people have a better sense of touch? So ... ... ... blind people ... touches your skin and goes, WOW, amazing skin?? Blinding me.
d i s c o n n e c t
how do you expect the blind to have a brand recall.How do you expect the non blind to read the copy.
I guess what they're trying to say is, 'Our skin is amazing coz we can even read with our sense of touch. So, better take care of our skin with Nivea'.
NICE twist there Jet, Nivea, heh-heh...
He who dominates often has no real friends...
:: Put your ears against the ground so i can walk over what you heard::
D'oh! My bad. I meant Vaseline! haha.. thanks for the correction. lol.
Really distorted thinking.
It's a lovely thought, but a blind person is never ever going to touch an advert at a bus stop, they won't even know the ad is there.
Harsh i know, but true.
A
works way better with the shopping caddie, where people touch the braille text automatically...
I personally think it's in bad taste but the thought is actually not as bad as you all make it out to be. As people of curiosity we would automatically want to touch it & try for ourselves
how it feels to be blind i guess. With that in mind the feeling of the braille & our skin touching it & feeling every lump that is an amazing thing, so i see the connection, but by saying my skin is
amazing doesn't make me go yes it is & i need to look after it. I think thats the missing link they missed.
Clever idea at the expense of clear communication = bad idea.
I give them titties two thumbs down.
We're going to need more lube.
It's not great but it ain't that bad. In fact I think it's quite beautiful actually. Maybe it is a bit subtle visually but if I was at a bus stop I'd be drawn to a very different looking ad shell.
Reminds me of why my skin is amazing and points out how I can look after it. What's the problem.
And for all those out there that thought it was aimed at the blind - I don't think so, somehow.
braille letters are rough. arn't they ? braille letters could be red by blind people. it would have been better at least if this was written in English by "braille" pattern.
bite me
spot on baloonatic
Strip. Strip. Strip.
Is this just an excuse to use Braille in a solution? "Right team, for next brief we get, regardless of the client or product, we're using braille as the solution. Don't give me reasons! I want results!"