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18 comments

CreepingFeature's picture
CreepingFeature
244 pencils

Blind people, braille, skin, vaselin, bus stops - where's the link?

Signe_S's picture
Signe_S
357 pencils

I dont get it neither.

shatru's picture
shatru
101 pencils

i guess its goto do with sense of touch..!!! braille -touch -skin..!!!

vurtomatic's picture
vurtomatic
364 pencils

Blind people have a better sense of touch? So ... ... ... blind people ... touches your skin and goes, WOW, amazing skin?? Blinding me.

thirty6chambers's picture
thirty6chambers
1464 pencils

d i s c o n n e c t

Totto's picture
Totto
685 pencils

how do you expect the blind to have a brand recall.How do you expect the non blind to read the copy.

Intelligent ads are the need of the hour.

Jet Lee's picture
Jet Lee
127 pencils

I guess what they're trying to say is, 'Our skin is amazing coz we can even read with our sense of touch. So, better take care of our skin with Nivea'.

iT-iS-i's picture
iT-iS-i
1721 pencils

NICE twist there Jet, Nivea, heh-heh...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Jet Lee's picture
Jet Lee
127 pencils

D'oh! My bad. I meant Vaseline! haha.. thanks for the correction. lol.

Geko's picture
Geko
161 pencils

Really distorted thinking.

aj_stone1981's picture
aj_stone1981
482 pencils

It's a lovely thought, but a blind person is never ever going to touch an advert at a bus stop, they won't even know the ad is there.
Harsh i know, but true.

A

capywriter's picture
capywriter
5511 pencils

works way better with the shopping caddie, where people touch the braille text automatically...

marco's picture
marco
118 pencils

I personally think it's in bad taste but the thought is actually not as bad as you all make it out to be. As people of curiosity we would automatically want to touch it & try for ourselves
how it feels to be blind i guess. With that in mind the feeling of the braille & our skin touching it & feeling every lump that is an amazing thing, so i see the connection, but by saying my skin is
amazing doesn't make me go yes it is & i need to look after it. I think thats the missing link they missed.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Clever idea at the expense of clear communication = bad idea.

I give them titties two thumbs down.

We're going to need more lube.

but_why's picture
but_why
280 pencils

It's not great but it ain't that bad. In fact I think it's quite beautiful actually. Maybe it is a bit subtle visually but if I was at a bus stop I'd be drawn to a very different looking ad shell.

Reminds me of why my skin is amazing and points out how I can look after it. What's the problem.

And for all those out there that thought it was aimed at the blind - I don't think so, somehow.

Roshan Quintus's picture
Roshan Quintus
669 pencils

braille letters are rough. arn't they ? braille letters could be red by blind people. it would have been better at least if this was written in English by "braille" pattern.

bite me

Tapper's picture
Tapper
490 pencils

spot on baloonatic

Strip. Strip. Strip.

too_graphic's picture
too_graphic
11 pencils

Is this just an excuse to use Braille in a solution? "Right team, for next brief we get, regardless of the client or product, we're using braille as the solution. Don't give me reasons! I want results!"

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