Seven days before the launch of the MLS season, the Vancouver Whitecaps and The Media Merchants put on a 3D projection mapping event on the corner of Robson and Granville Streets in Vancouver. This one night execution signified the 7th day of the “30 Day ‘til Kickoff Countdown” campaign. The entire Vancouver Whitecaps FC team was there in support, and street teams were giving out Whitecaps scarves. Accompanying the 15k projector and creative content, was sound and music flooding the streets in response to the images. The streets remained packed with pedestrians and projection mapping enthusiasts until the event came to a close.
Ambient advertisment created by Slingshot, Canada for Vancouver Whitecaps FC, within the category: Recreation, Leisure.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More