Description
The Vancouver Aquarium was seeking a way to raise awareness and registration numbers for the Great Canadian Shoreline Cleanup. Preventable litter such as plastics have long-term impacts on our wildlife including entanglement and ingestion. Vancouver and Toronto residents were greeted by unique aquatic animal sculptures along the shoreline. The large, life-like sculptures were 100% made of litter found on Canadian shorelines and other reusable materials, representing aquatic life in their natural ecosystems. In Vancouver, three seals were placed at English Bay; while in Toronto, a school of 60 fish were positioned jumping through the water of Ashbridge’s Bay. Following the one day installations, registrations for the Great Canadian Shoreline Cleanup exceeded campaign estimates, and PR value achieved equated to four times the cost of the campaign.
This professional campaign titled 'Ocean Life Installation' was published in Canada in September, 2010. It was created for the brand: Vancouver Aquarium, by ad agency: Smak. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Advertising Agency: smak, Vancouver, Canada
Creative Director: Claire Lamont