Vancouver Aquarium: Lights with Appetites

To promote the Vancouver Aquarium's annual exhibit, Luminescence, an everyday streetlight became the glowing lure of an Anglerfish, attracting onlookers like its prey.

Advertising Agency: TAXI, Vancouver BC, Canada
Executive Creative Director: Kevin Barclay
Creative Director: Matt Bielby
Art Directors: George Lin, Derek Anderson
Copywriter: Alex Bird
Producer: Denise Carefoot
Account Director: Stephen Howard
Account Manager: Amber Foss

March 2013

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