Van Dobben croquets: Golf
Van Dobben croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. In the last hole they placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the message.
Agency: &KS, Netherlands
Via: directdaily
11 Comments
this could look much more appetising. the black text on a white card doesn't make my mouth water. it looks like a cd sticker.
i have seen cards placed in golf holes before but with a little bit of visual improvement i think it'll work pretty well for this product.
weird medium selection. is it really effective? i doubt that. the copy is too long for the medium. another try-to-hard ad.
not impressive idea and copy. but the selection of media is great...
Idea is new and refreshing.. but i agree that the visual needs to be improved.
about the 'quality' of the copy: I think that the campaign is done in Dutch (so this is a translation) As part of the whole campaign (so incluiding the ads), I think it's very effective and original.
Good copy but weird placement. Not easily readable.
i think most of the time you look in the hole first to get rid of the flag .... so you would read it without the ball .... i don´t know ...
its a great idea!... i like it
| Everartz |
ahahaha all lies.
a desperate media placement
Birdie.
>>>> That's not an ad. THIS is an ad.