Van Dobben croquets: Golf

Van Dobben croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. In the last hole they placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the message.

Agency: &KS, Netherlands
Via: directdaily

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11 comments

addyhoch10's picture
addyhoch10
2592 pencils

this could look much more appetising. the black text on a white card doesn't make my mouth water. it looks like a cd sticker.
i have seen cards placed in golf holes before but with a little bit of visual improvement i think it'll work pretty well for this product.

mrtalented's picture
mrtalented
2175 pencils

weird medium selection. is it really effective? i doubt that. the copy is too long for the medium. another try-to-hard ad.

simpsonson's picture
simpsonson
136 pencils

not impressive idea and copy. but the selection of media is great...

PerMysuri's picture
PerMysuri
8 pencils

Idea is new and refreshing.. but i agree that the visual needs to be improved.

charlot23's picture
charlot23
14 pencils

about the 'quality' of the copy: I think that the campaign is done in Dutch (so this is a translation) As part of the whole campaign (so incluiding the ads), I think it's very effective and original.

me thinks's picture
me thinks
722 pencils

Good copy but weird placement. Not easily readable.

johann.s's picture
johann.s
112 pencils

i think most of the time you look in the hole first to get rid of the flag .... so you would read it without the ball .... i don´t know ...

everartz's picture
everartz
7611 pencils

its a great idea!... i like it

| Everartz |

Dick Huges's picture
Dick Huges
939 pencils

ahahaha all lies.

Erik's picture
Erik
88 pencils

a desperate media placement

Rog's picture
Rog
6094 pencils

Birdie.

>>>> That's not an ad. THIS is an ad.

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