Vaillant: Brings warm feelings

Vaillant brings warm feelings

Vaillant - manufacturer of innovative heating systems. The company offers LPG or oil-fired units, solar powered systems, heat pumps, regenerators and regulators. The main task was to soften and warm Vaillant's industrial and reserved image. It was also significant to broaden brand's awareness among retail customers. The campaign brought some warm feelings to cold winter Poland.

Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Maciek Ufnalewski
Copywriter: Piotr Wronek
Published: January 2011

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4 comments

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

I feel like they were really stretching on this one. I don't know if many consumers would really pick up on the relationship, rather than seeing it as just an ad on the wall. Not to mention the fact that with this concept they can't choose their locations based on foot traffic or potential audience. They are forced into locations based on the street names, with no flexibility. I love a good ambient campaign, but I'm not sure how this got the rating it has right now.

mikeelrapido's picture
mikeelrapido
1929 pencils

Gratulacje, świetny pomysł!!! Myślę, że znajdzie się trochę osób które to zrozumieją, choć pewnie większość nie zauważy. Ale koszt jest minimalny, zatem brawo!

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luispiter's picture
luispiter
2756 pencils

interesting... but ... i dont like

ukkesz's picture
ukkesz
56 pencils

trafiająca

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