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V Energy Drink: The V Motion Project, Can't Help Myself

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music.

Also watch the official music video: http://www.youtube.com/watch?v=YERtJ-5wlhM

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Directors: Lachlan Palmer-Hubbard, Jae Morrison
Copywriter: Graeme Clarke
Agency Producers: Paul Courtney, Rob Linkhorn
Account Team: Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney
Production Company: Thick As Thieves / Assembly
Directors: Zoe McIntosh, Jonny Kofoed, Matt Von Trott
Producers: Nik Beachman, Amanda Chambers
Developers: Paul Sanderson, Jeff Nusz, Mike Delucchi
Music: Joel Little / Golden Age Studio / Level Two Music
Motion Artist: Joshua Cesan / Identity Dance Crew
Sound Design: James Hayday / Images & Sound

7 comments

someguy's picture
someguy
643 pencils

Pretty cool.

m-adman's picture
m-adman
185 pencils

rad

sacrilegend's picture
sacrilegend
2055 pencils

Don't get me wrong: it's an awesome art installation, but is it selling anything? But for a few obligatory consumption shots, this has nothing to do with the product. It's just fun to look at.

kleenex's picture
kleenex
28016 pencils

yep... That is my problem with the spot.

Nike Diesel's picture
Nike Diesel
13339 pencils

Awesome as hell. But no obvious link to the product. A piece of fail IMO.

Mongoose's picture
Mongoose
4981 pencils

20 - for concept and engineering,
2 - for lack of relevance to the brand.

Make the logo Bigger and the black, Darker!

dadada's picture
dadada
1719 pencils

Its relevant to the "supposed" brand, but the problem is the absence of the brand.

Everybody is creative, be yourself.

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