Ushuaïa: Facebook Presence hotel

Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’

Advertising Agency: Dorst & Lesser, Amsterdam, Netherlands
Creative Directors: Robert Withagen, Niels Verhoeven, Niels Oude Luttikhuis
Additional credits: Alfonso Giménez

July 2011


gioborde's picture
1387 pencils

Nothing new, nothing extrordinary. I was actually waiting for the breakthrough innovation to show up.


ClickAndRun's picture
48 pencils

Useless... you would like to use this during your vacation!? Not me. 5 for the technology

Hammad S's picture
Hammad S
484 pencils

This is excellent! What an excellent idea! Many people ACTUALLY (esp the party type) like to update themselves on these kinds of things on their facebooks. (You'll find people updating about many things while they're "away".) This way ppl will be able to update things with less difficulty, ppl will enjoy doing it, and the hotel gets free publicity!

Personally, I don't update with this stuff because I don't have access but this allows ppl access easily. I'd do it if I were having fun like that.

morse's picture
17183 pencils

I would not use this service, but I can see people liking it. And it will certainly generate a lot of traffic to the hotel's site.

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jackblack's picture
2350 pencils

Great tech. Not really a great concept.

Duckman's picture
520 pencils

done by coke

Trifles make perfection, and perfection is no trifle.

sergeo_syd's picture
595 pencils

Find a lost bracelet and have some fun on some ones account. - Film Production Management

Nike Diesel's picture
Nike Diesel
13590 pencils


mellowart's picture
36 pencils

facetime coke

Galo's picture
446 pencils

Maybe it would work better in a time when there were no smartphones...

HTG¡'s picture
38 pencils

I have an iPhone that does all that and can get me pizza when I'm high. This is like two girls one cup, minus the cup.

BROOKIES's picture
2 pencils

Great boobs!

omarjongar's picture
90 pencils

simply i can use my smart phone to check in and for instant upload.

TrevorWilliams's picture
6 pencils

I know that today we have Facebook and so many tech gadgets, but if you are having a superb vacation, do you really have the time to update your Facebook profile. I just do that when I get home from any vacation. That way I use all the time for actually taking advantage of my vacation. Hope you understand my point of view. Of course, every person is free to do what ever they feel like doing.

Trevor Williams travel adviser

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