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URA.RU: Make the politicians work

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

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27 comments

saya's picture
saya
347 pencils

good effort, solid output

alausa's picture
alausa
1412 pencils

Powerful.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

excellent

Mantufayo's picture
Mantufayo
580 pencils

Creativity to serve the community. Love it!

matitarrie's picture
matitarrie
24 pencils

this is awesome! they did work to politicians

Siddarth Basavaraj's picture
Siddarth Basavaraj
1657 pencils

Creativity always works! Good work folks

Love creating ads..

Prasad Weerasekara's picture
Prasad Weerasekara
631 pencils

wow. Great work & winning idea. congratulations.

Barbara O.'s picture
Barbara O.
191 pencils

This is awesome creativity at work. it does say though that politicians are the same everywhere.

Barbara O.

mareanx's picture
mareanx
185 pencils

Great idea!!

Richa Agrawal's picture
Richa Agrawal
324 pencils

a good idea that really worked. kudos to the creatives. a brave thought.

baraguzzy's picture
baraguzzy
75 pencils

wow

Jules sans Jim's picture
Jules sans Jim
45 pencils

Маладци!

Lisbon freak's picture
Lisbon freak
377 pencils

Must be hard to shake things up in Russia. Great job.

peggylize's picture
peggylize
46 pencils

Love it! Efficient, well done. Great job guys!

basasemo's picture
basasemo
42 pencils

well done i hope we can do this in Egypt.

cwriter79's picture
cwriter79
423 pencils

Freaking brilliant!

George Souza's picture
George Souza
116 pencils

Wonderful, and I'd give it an eleventh star for The Beatles.

10pencils's picture
10pencils
148 pencils

Awesome. Very very applicable to my country as well.

kleenex's picture
kleenex
22828 pencils

Winner!!!

bakamono's picture
bakamono
1006 pencils

Someone should start TORONTO site!!!

For the westerners, don't buy too much in to this. In Russia the roads are horrid and it is part of the (well part of Russia). Chances are it was all staged staged.

I give 9 to my comrades for trying.

because therefore it is

prabhakar uppari's picture
prabhakar uppari
58 pencils

Great ad

creativegodown's picture
creativegodown
252 pencils

Wow! I love it! It's a powerful idea for a social cause. I would love to see this extended by different countries of the world. Lebanon and Egypt needs this idea.

Knella's picture
Knella
147 pencils

perfect

Chelle Boo's picture
Chelle Boo
56 pencils

totally hit d nail on d head.

hasalaka.th's picture
hasalaka.th
290 pencils

wow. It's a great way to get things done.

suheru's picture
suheru
54 pencils

You Win!

the pencil's picture
the pencil
235 pencils

Awesome! People power through arts.

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