URA.RU: Make the politicians work

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

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27 comments

321 pencils

sayaTuesday, September 4, 2012 - 14:24

good effort, solid output

http://vinaysaya.com/

1267 pencils

alausaTuesday, September 4, 2012 - 15:40

Powerful.

7977 pencils

CrackerJackWorksTuesday, September 4, 2012 - 15:43

excellent

www.crackerjackworks.com

584 pencils

MantufayoTuesday, September 4, 2012 - 17:20

Creativity to serve the community. Love it!

24 pencils

matitarrieTuesday, September 4, 2012 - 22:06

this is awesome! they did work to politicians

1492 pencils

Siddarth BasavarajWednesday, September 5, 2012 - 01:05

Creativity always works! Good work folks

Love creating ads..

622 pencils

Prasad WeerasekaraWednesday, September 5, 2012 - 01:07

wow. Great work & winning idea. congratulations.

158 pencils

Barbara O.Wednesday, September 5, 2012 - 03:36

This is awesome creativity at work. it does say though that politicians are the same everywhere.

Barbara O.

175 pencils

mareanxWednesday, September 5, 2012 - 03:42

Great idea!!

268 pencils

Richa AgrawalWednesday, September 5, 2012 - 05:04

a good idea that really worked. kudos to the creatives. a brave thought.

75 pencils

baraguzzyWednesday, September 5, 2012 - 06:10

wow

43 pencils

Jules sans JimWednesday, September 5, 2012 - 08:21

Маладци!

307 pencils

Lisbon freakWednesday, September 5, 2012 - 08:33

Must be hard to shake things up in Russia. Great job.

29 pencils

peggylizeWednesday, September 5, 2012 - 09:31

Love it! Efficient, well done. Great job guys!

36 pencils

basasemoWednesday, September 5, 2012 - 10:02

well done i hope we can do this in Egypt.

179 pencils

cwriter79Wednesday, September 5, 2012 - 10:16

Freaking brilliant!

116 pencils

George SouzaWednesday, September 5, 2012 - 11:15

Wonderful, and I'd give it an eleventh star for The Beatles.

138 pencils

10pencilsWednesday, September 5, 2012 - 12:01

Awesome. Very very applicable to my country as well.

15818 pencils

kleenexWednesday, September 5, 2012 - 14:26

Winner!!!

1028 pencils

bakamonoWednesday, September 5, 2012 - 15:50

Someone should start TORONTO site!!!

For the westerners, don't buy too much in to this. In Russia the roads are horrid and it is part of the (well part of Russia). Chances are it was all staged staged.

I give 9 to my comrades for trying.

because therefore it is

58 pencils

prabhakar uppariThursday, September 6, 2012 - 06:00

Great ad

252 pencils

creativegodownThursday, September 6, 2012 - 12:23

Wow! I love it! It's a powerful idea for a social cause. I would love to see this extended by different countries of the world. Lebanon and Egypt needs this idea.

144 pencils

KnellaThursday, September 6, 2012 - 14:23

perfect

56 pencils

Chelle BooFriday, September 7, 2012 - 01:26

totally hit d nail on d head.

304 pencils

hasalaka.thThursday, October 18, 2012 - 02:42

wow. It's a great way to get things done.

54 pencils

suheruThursday, October 18, 2012 - 03:25

You Win!

235 pencils

the pencilMonday, December 31, 2012 - 01:45

Awesome! People power through arts.

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