Potable Water Generator

Agency Network: 
February 2013

UTEC - Potable Water Generator


The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it.

UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air.

Ambient advertisment created by FCB, Peru for University of Engineering and Technology, within the category: Education.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Alejandro Aponte, Juan Donalisio
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Video Editors: Mayra Carbone, Diego Santillan
Music: Santiago Rámirez / Audiopost

Comments (9)

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Daniel de León's picture
Daniel de León
Activity Score 97

GREAT WORK! Congratulation!

Kazu Sato's picture
Kazu Sato
Activity Score 107


zouz08's picture
Activity Score 209

Guys it smells metal for you. congrats. THE idea!

come on, check our website:

leugangen's picture
Activity Score 65


john ler's picture
john ler
Activity Score 667

Keep on changing the world. Through advertising.

Thumbs up !

Meredith Singh's picture
Meredith Singh
Activity Score 407

I guess Cannes Bronze ... only Bronze because there was a billboard that provided solar energy to a shanty town before.

john ler's picture
john ler
Activity Score 667

spot on ! ;)

Meredith Singh's picture
Meredith Singh
Activity Score 407

It won a gold. Good for them!

thedesignaddict's picture
Activity Score 5403

Very good.