University of Engineering and Technology: Potable Water Generator

The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it.

UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Alejandro Aponte, Juan Donalisio
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Video Editors: Mayra Carbone, Diego Santillan
Music: Santiago Rámirez / Audiopost

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Daniel de León's picture
Daniel de León
87 pencils

GREAT WORK! Congratulation!

Kazu Sato's picture
Kazu Sato
107 pencils


zouz08's picture
189 pencils

Guys it smells metal for you. congrats. THE idea!

come on, check our website:

leugangen's picture
65 pencils


pork_eater's picture
662 pencils

Keep on changing the world. Through advertising.

Thumbs up !

Meredith Singh's picture
Meredith Singh
392 pencils

I guess Cannes Bronze ... only Bronze because there was a billboard that provided solar energy to a shanty town before.

pork_eater's picture
662 pencils

spot on ! ;)

Meredith Singh's picture
Meredith Singh
392 pencils

It won a gold. Good for them!

thedesignaddict's picture
5329 pencils

Very good.

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