Universal Studios Hollywood's King Kong 360 3D
Universal Studio's publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.
Advertising Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Outdoor Media Company: GranDesign
Media Consultant: Aiellen Shaw
Media Consultant: Ari Chasin
30 Comments
Here is the TV spot for the same ride: http://adsoftheworld.com/media/tv/universal_studios_hollywoods_king_ko...
awesome media Arts idea
Here is another one. http://www.youtube.com/watch?v=9Qoym6_VHVc
cheap and effective
congratulations!!!
King Kong back! Fantastic!
fantastic execution, but idea is not new,
was done for an other blockbuster like hulk or something similar,
but the footsteps are so cool, it deserves an award;)
Do you have a link?
+++
"I love some things, and don't love some other things."
Fantastic indeed!
That's me!
http://blog.tapuz.co.il/wranger
Looks huge. Great idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
very cool! can some one explain, where the brand is? the annulment?
David & Goliah awesomeness...
Say my name, say my name...
Very cool work, but this is a human´s footprint, the gorilla´s foot have a thumb like hands
http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0
Very cool idea, but this is a human´s footprint, gorilla´s foot have a thumb like hands
http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0
sorta cool. but when i go to the beach, i like to see the waves and the sand. not an annoying ad.
be nice if advertisers exhibited a bit of decorum.
it's no wonder people hate advertising folks.
Love it.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
Really great idea. Definitely is eye catching and grabs attention.
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http://keithstoeckeler.com
http://allthatinspires.me
Great idea
so cute
i love it
did u see the camershal for king kong 360 3d wasnt that awsome :> :D
really fine...
I love it. Amazing!
Blog | Twitter
LOOOL
Really AMAZING!
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Good!!
hw do they know that is a advertising for king kong?
On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.
Produced Visuals where disseminated viral.
Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.
Ari Chasin
Grandesign
On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.
Produced Visuals where disseminated viral.
Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.
Ari Chasin
Grandesign
http://pixdaus.com/single.php?id=246897&utm_source=feedburner&utm_medi...
Yeah someone did the crushed car in the UK- for Godzilla perhaps?
Love the footprints though.
would love to see this on the beach
Simply Great..I love the idea!!
Ads u create needs Attention!! http://www.clayology.com
Needed more imagination. The visuals look too artificial to call it 3-D
RAM KATE