Universal Studios Hollywood's King Kong 360 3D

Universal Studio's publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

Advertising Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Outdoor Media Company: GranDesign
Media Consultant: Aiellen Shaw
Media Consultant: Ari Chasin

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30 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

awesome media Arts idea

huhjyu2bono's picture
huhjyu2bono
18 pencils
Hiperion's picture
Hiperion
3138 pencils

cheap and effective
congratulations!!!

Guest's picture
Guest

King Kong back! Fantastic!

dsklan's picture
dsklan
1927 pencils

fantastic execution, but idea is not new,
was done for an other blockbuster like hulk or something similar,
but the footsteps are so cool, it deserves an award;)

sirvan's picture
sirvan
29870 pencils

Do you have a link?

+++

"I love some things, and don't love some other things."

TommyO's picture
TommyO
1866 pencils

Fantastic indeed!

alexander_bickov's picture
alexander_bickov
3279 pencils

Looks huge. Great idea

Ramezani's picture
Ramezani
315 pencils

very cool! can some one explain, where the brand is? the annulment?

R U serious's picture
R U serious
405 pencils

David & Goliah awesomeness...

Say my name, say my name...

Guest's picture
Guest

Very cool work, but this is a human´s footprint, the gorilla´s foot have a thumb like hands

http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0

Bull's picture
Bull
48 pencils

Very cool idea, but this is a human´s footprint, gorilla´s foot have a thumb like hands

http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0

sloppy4's picture
sloppy4
1496 pencils

sorta cool. but when i go to the beach, i like to see the waves and the sand. not an annoying ad.
be nice if advertisers exhibited a bit of decorum.
it's no wonder people hate advertising folks.

MJStinson77's picture
MJStinson77
601 pencils

Love it.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really great idea. Definitely is eye catching and grabs attention.

bi_sign's picture
bi_sign
262 pencils

Great idea

so cute

i love it

Guest's picture
Guest

did u see the camershal for king kong 360 3d wasnt that awsome :> :D

L. Wiesen's picture
L. Wiesen
258 pencils

really fine...

brandingworthspreading's picture
brandingworthsp...
648 pencils

I love it. Amazing!

Shingo's picture
Shingo
406 pencils

LOOOL
Really AMAZING!

Anne86's picture
Anne86
26 pencils

Good!!

Guest's picture
Guest

hw do they know that is a advertising for king kong?

Guest's picture
Guest

On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.

Produced Visuals where disseminated viral.

Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.

Ari Chasin
Grandesign

Guest's picture
Guest

On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.

Produced Visuals where disseminated viral.

Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.

Ari Chasin
Grandesign

jbuckingham's picture
jbuckingham
714 pencils

Yeah someone did the crushed car in the UK- for Godzilla perhaps?
Love the footprints though.

Cube's picture
Cube
458 pencils

would love to see this on the beach

clayology com's picture
clayology com
235 pencils

Simply Great..I love the idea!!

Ads u create needs Attention!! http://www.claycardstudio.com

RAM KATE's picture
RAM KATE
765 pencils

Needed more imagination. The visuals look too artificial to call it 3-D

RAM KATE

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